When it comes to building a high-quality website, the one thing you should focus on the most is a responsive design. There are tons of reasons why responsive design matters, but we will get into that in a second! First, let’s discuss what responsive design means.
Website responsiveness refers to the way a site responds to different devices and changes in the display size. For example, a website with a very responsive design will have all its images, content and overall structure aligned properly, whether it is accessed through a PC desktop, tablet or smartphone.
Besides having a good response to the change of the display site, a responsive site also functions smoothly, without bugs and delays, making the user experience excellent. Since smartphones and tablets are becoming more frequently used than PCs, it is likely that your site will be more frequently accessed through one of these mobile devices rather than a computer.
Therefore, it is important to create a responsive website design, in order to improve the user experience on the site and reduce bounce rate (the number of people who leave your site shortly after visiting it due to irresponsiveness.) The responsive website design is gaining more and more importance so if you haven’t already optimized your site, you should get to it right now!
Reasons Why Responsive Design Matters
#1 Improved SEO ranking
Responsive website design has a great impact on search engine optimization, thus helping your site rank higher on Google search engine. It’s not only Google, any search engine will give a boost in ranking to a site that features a responsive design and has a good mobile-friendly approach.
#2 Increased Conversion Rate
Increasing the number of conversions is one of the main goals of many businesses, as it brings increased profits. A responsive website improves the user experience on the site, meaning the users will be more likely to engage with your business if you have a high quality and responsive web page. This type of responsiveness even gives your business credibility, which is a huge plus.
#3 Reduced Bounce Rate
Improving your site’s responsiveness will reduce the number of people who leave the site shortly after visiting it. This means increasing user retention and improving your chances of generating new leads and clients. With a more responsive design, the page loading time will be much faster, bringing you benefits both in terms of better user experience and better search engine ranking.
If you didn’t know why responsive design matters, we hope you are more familiar with the topic now! Keep in mind that improving your site’s design can only bring you benefits, with zero disadvantages! For best site improvement, look for professional SEO consultants and developers to help you out!