Ever since 2015 when Google released the new mobile-friendly algorithm websites worldwide began competing for high rankings on mobile search engines. Today, a mobile-friendly site design is mandatory for any business trying to establish their presence online.
Google is still regularly implementing mobile interface testings to ensure a good user experience online, which is why it is important to keep up with the algorithm. The whole concept behind this algorithm update is boosting the SEO rankings of mobile-friendly websites to allow businesses to gain more organic traffic through mobile search. After a series of names being assigned to it, including Mobocalypse and Mopocalypse, the update became officially named Mobilegeddon.
Key things to focus on to improve mobile SEO
To follow up with this algorithm, you should improve the mobile SEO of your site. To rank higher on Google mobile search, you need to improve the overall user experience on your website and implement certain keyword strategies.
Even though mobile SEO strategies are similar to those for desktop search engines, there are a few differences between them. For example, there is a difference in what pages look like on desktop and on mobile devices. To make your site more mobile-friendly, make sure to keep your landing page simple and easy to navigate around. To ensure the best user experience, keep your landing page minimalistic and make sure to include a powerful call to action at the top of the page. This way the visitors will have a clear representation of what your business is about and what their next step on the site should be. The call to action doesn’t have to persuade them into making a purchase right away, it can simply encourage them to contact you for more information or to sign up for your newsletter.
To boost your SEO further, make sure to take advantage of your location and utilize location related tags. This is especially important if your business in any way relates to the local people.
Last but not the least, make sure your web design is responsive! If your site takes too long to load on mobile, the visitors are going to exit and look for another solution. A slow loading site can cost you not only visitors but also potential leads and clients. By speeding up the loading time on your site, you will reduce the overall bounce rate, that is, the number of people who visit your site but get off before the page loads. You can use different tracking and analytics tools to check your site’s bounce rate and to ensure all pages are loading fast enough.
All together, you should really focus on the mobile-friendly approach because it can make a lot of difference in terms of SEO rankings. If your business doesn’t rank on the first page of Google, you are losing clients and profit to your competition who has their site well optimized. Therefore, make sure to implement mobile SEO strategies as soon as possible!