Yes, while we are all different in many ways, our brains work in astonishingly similar ways. We love the same things and react to different things similarly. In fact, marketers have been using our similarity for decades. In this article, we will explain a few psychological website design tricks that will help you increase the conversion rate for your website.
Make Your Website Design Simple
Visit any popular website and see how simple their designs are. When you visit Google, the first thing you see is a space to search. When you visit Twitter, you first see spaces for you to sign in or sign up. Similarly, when you visit Amazon, you see a simple design. Similarly, when you visit our website, you see exactly what we do, what we have done, and how you can get in touch with us. This is in contrast to what many other web designers do. They add so much information that most people don’t care about.
A Simple Color Theme
Another mistake we see often is websites that don’t have a specific color theme. Many designers combine different colors in their website designs, which tends to confuse the visitors. Ideally, your website should have a theme that is simple. If you are targeting women, it is recommended that you use feminine colors like pink. If you are targeting men, you can have neutral colors. This is a psychological website design trick that marketers have mastered for years.
Show Your Portfolio, ratings, or Past Clients
When people visit your website for the first time, they don’t know much about you. Therefore, a popular psychological website design trick is to show your portfolio, the ratings of your past clients, or your past clients. For example, if you are a video producer, you can showcase the videos you have created in the past. Alternatively, you can showcase the ratings from your past clients. Also, you can showcase your past customers. As shown below, Salesforce has created a customers stories sections.
Give Them an Offer Too Good to Pass Up
A common website design trick is to give visitors an offer too good to pass up. A good way to do this is to offer your visitors a free white paper, report, or eBook. As they download the freebie, the visitors will give you their email addresses, which you can use to get in touch with them. Alternatively, if you are an e-commerce company, you can give them a discount for registering their email address.
Call to Action
A call to action (CTA) is a must for you if you are to convert people. A CTA is a short phrase that prompts the users to take immediate action. If your goal is to sell products or services, get new subscribers, have customers get in touch with you, or subscribe to your newsletter, then you should have a Call to Action. This CTA should be placed at a good position on the website. Ideally, you should let it pop-up any time a user visits your website.
At SoftewareCY, we are the best website design company in Cyprus. Over the years, we have helped hundreds of large companies get more customers by applying SEO and these – and more – website design tricks to help our customers rank higher and beat the competition. Get in touch with us for these and other design services.