A good SEO strategy is crucial for the success of your business, as establishing an online presence is necessary in order to gain exposure. The technical SEO 2018 requires improving both your on page and off page search engine optimization. To ensure your site is ranking well among your competitors online, you need to focus on several SEO factors, including content and crawlability.
In some cases, even if you have a lot of content on your site it might not rank well on Google because that content is not optimized properly. If you think about it, there is really no point in creating new content if no one is there to read it. Site content should be drawing new people to the site and expanding your audience through the Google search engine. Here are the main factors you should focus on in order to make your site more search engine optimized.
The technical SEO 2018 Factors
Among the main factors of technical SEO 2018 are performance, crawlability and indexation of the site. In terms of your site’s performance, the most important thing to focus on is the loading speed. Not only that slow loading speed completely ruins the user experience but it also makes your site rank lower in search engines.
Google looks at the loading speed as one of the most important factors and requirements for giving the sites a higher ranking. A faster loading speed will increase the chances of ranking higher on Google and it will also reduce the bounce rate on the site, meaning it will reduce the number of people who leave the site because it takes too long to load the pages.
Another thing to focus on regarding the performance is whether your site is mobile-friendly. Since more searches are done through mobile devices nowadays, Google tends to give a higher ranking to sites that have a mobile-friendly approach. Furthermore, you need to check the crawlability and the indexation aspect of technical SEO 2018. If you’re not familiar with them, web crawlers are automated programs in charge of giving sites ranking based on recognizing their content through keywords.
These programs analyze your site and look for specific keywords, based on which they index the site for search engines. Google then uses the index server to determine which pages to show to a user who searches for specific information through search engines. What you need to do is make sure your site is visible to these crawlers so it can reach the first page of Google.
The reason you need to pay attention to these factors is pretty obvious. Your competition is already a step ahead of you by ranking their sites higher on Google search. This means people are more likely to opt for their services just because they see their site first. If you want to save time and get your site optimized faster, you should avail SEO services from reliable SEO consultants who can guarantee to improve your site’s ranking!