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The Best Legal Website Design in Cyprus

Cyprus is a country known for its strong corporate world. As the corporate culture increases, the need for legal experts has been increasing in the past few years. The lawyers are needed for all types of litigation such as corporate and immigration issues. Today, most people use the internet to find the best lawyer. As such, lawyers and law firms that have well-designed and highly-ranked websites are at an advantage. As the leading website and SEO company in Cyprus, we have helped many firms improve their competitive edge. Here are a few things that a legal website design in Cyprus should have.

Legal Website Should Be Simple

People visiting legal websites are interested in getting more information about the firm. They are not interested in the unnecessary things like e-commerce and complex forms. As such, the legal website design in Cyprus should be a simple but informational one. It should have a few pages such as About, Professionals, Practice Areas, Portfolio or Past Work, Insights, and Contact. In the About, it should give a brief background of the law firm while in the professionals area, it should give details of the lawyers in the firm and their background. On the practice areas, the website should highlight the area it focuses on. This could be immigration, injury, and constitutional. On the past work page, it should highlight some of the cases the firm has handled. In the contact, it should have the email, postal, and phone numbers.

Legal Website SEO

To rank higher on the search engines, it is essential that the legal website design in Cyprus is optimized well. To achieve this, the designer needs to ensure that all pages are optimized well. For example, each page should have title and meta tags. Each image should have the alt content. Most importantly, the website should utilize the Insights page to deliver quality and optmized content. This content will help boost the SEO through backlinks from other websites.

Mobile Optimization for Legal Websites

In recent days, more people are using mobile devices than ever. To provide a better browsing experience for their users, search companies like Google and Microsoft are starting to favor websites that are optimized for the mobile experience. In fact, these websites tend to rank higher than those optimized for web-only. Fortunately, with the many CMS platforms available, it is relatively easy to create a well-optimized mobile site. Nonetheless, it is essential to get a good company that specializes in legal website design in Cyprus as explained below.

Why Legal Website Design Service

Obviously, it is easy to design a good website. Still, as mentioned above, it is recommended that you use the services of a good website designer. First, the designer will focus on the design as you focus on your legal practice. Second, having an external designer is cheaper than hiring a team of designers. Finally, having a design team will continue updating the bugs that emerge on your website.

At SoftwareCY, we are the leading legal website design company in Cyprus. We have helped build and rebrand some of the biggest law firms in the country. Please get in touch with us for more information and a quote.

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6 SEO Content Mistakes For Your Website to Avoid in 2019

You have invested countless of hours building your website. The website looks great and you are happy with your work. You submit the website to Google and hope to start generating traffic within a short period. However, many months later, your website does not appear anywhere close to the first page of Google and your business is struggling. This article will explain the most SEO content mistakes that could be costing you traffic.

Targeting Search Engines Instead of People

A common SEO mistake many people make is to forget that the content is read by people. For this reason, they write content that is targeted towards the search engines. Instead of doing this, you should create high quality content that add value to your readers. Doing this has a number of benefits, which include:

  1. It will help increase the number of backlinks.
  2. It will help you establish yourself as an expert in your industry.
  3. It will increase the number of people who share the content.
  4. It will help increase the number of email and social media subscriptions.

Keyword Stuffing

Google ranks articles based on keywords. For an article to rank well, it needs to have the keyword on the title, meta, and in the body. A common mistake many people make is to stuff the keyword inside the body. This means having the keyword appear in the article many times. This is wrong for a number of reasons. First, Google’s algorithm hates keyword-stuffed articles. Second, such article is very difficult for one to read for the readers. Finally, it’s aim is to beat the search algorithm instead of solving the readers problems. Consider the image below.

Top SEO Mistakes

No Specific Keyword

While your articles should aim to be organic in nature, they should also be optimized for the search engines. This is because, Google’s algorithm ranks articles based on the keywords on the title. For example, if you search the keyword ‘lose weight’, the titles of the articles you will see will have that keyword. This keyword should be on the title, the body of the article, and in all images that you use. These attributes will Google’s algorithm identify your article and rank it.

No Internal and External Links

Another common SEO content mistake is to avoid any links on their articles. Internal links are those that point to other pages on your website while external links are those that point to pages in other websites. When analyzing a page, Google’s algorithm tries to find the most useful content to serve its users. As such, it prefers pages that link externally because this helps provide reference to the content. Therefore, all your articles should have internal and external links.

Building too Many Links too Fast

As mentioned above, backlinks are very important in how Google ranks its pages. However, the reality is that Google values the quality of backlinks that an article generates. As such, it penalizes people who use tricks to gain backlinks and game the system. To avoid this, you should develop quality content that people will link to organically. When you move very fast, your website can be flagged as being spam. In addition, you should avoid buying links because this will be waste of money. Doing this will be a major SEO content mistake that will cost your website.

Targeting to a Global Audience

Another SEO content mistake many people make is to target a global audience even when their target market is local. The challenge with this is that competition in a global scale is very big, meaning that your content will likely not rank high. For example, since our company targets customers from Cyprus, we decided to optimize our content to Cyprus customers. Here, the competition is relatively little, which makes it easy to rank higher.

Final Thoughts

To rank high on all search engines, content is very important because it is what Google uses to rank websites. While there are other mistakes you might be doing, these six SEO content mistakes are the most common ones.

If you are struggling to rank, our team at SoftwareCY can help you create intuitive search engine-optimized content for your website.

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5 Reasons Your Website Leads are Falling And How You Can Change This

Millions of people start their businesses every year. However, most of these companies fail in the first one year of being started. In the United States, the Small Business Administration (SBA) says that more than 50% of all businesses started fail within the first five years. Obviously, there are many reasons why these companies fail such as inadequate capital, a bad business strategy, poor hiring strategy, and a bad product mix. Another reason that is often understated is the online presence of these companies. If you are an entrepreneur running a small website, this article will explain five key reasons why your website leads are declining or not growing.

Unresponsive Website Design

Most of the website traffic today comes from mobile devices like smartphones and tablets. To promote the quality of websites, search engines like Google, Bing, and Baidu provide a higher ranking to websites that are optimized for the mobile devices. To solve this problem, you first need to check whether your website is responsive. You can test this by using Google’s free Mobile Friendly Test. If your website is friendly, it means that there are other problems, which are described below. If it is not, you need to get a good website designer who will create a better one for you. Such a designer will help you improve your website leads. Alternatively, if yours is a simple site, you can use the various CMS services like Weebly and Wix to develop your site.

Not Search Engine Optimized

Search engines are the most important part of your digital presence. For this reason, if your website does not appear on the front page of Google, it is almost impossible for you to succeed. This is because very few people move to the second page of Google results. Therefore, you need to ensure that your website is well-optimized for the search engines. To do this, a few of the key things you need to do are:

  • Have well-optimized content in all pages.
  • Update your website regularly.
  • Analyze the sources of your data using products like Alexa and SimilarWeb.
  • Ensure that all your titles and URLs are well labelled.
  • Research the best primary and secondary keywords
  • Ensure that the website loads fast.
  • Invest in having quality backlinks to your website.

Bugs Affect Your Website Leads

People are usually turned-off by websites with a lot of bugs. Therefore, if your website has lots of them, the traffic will continue to dwindle. Some of the most-common bugs are:

  • Server problems: if a website is often not online, most people will not come back. A common error is the ‘internal server error.’
  • Security warning: many users are usually warned when accessing an insecure website. You should solve this by ensuring that your website has an up-to-date secure system.
  • Dead links: your website could have a number of dead links. You can use the various broken links analyzer platforms available online.
  • Slow loading speeds: if your website loading speed is low, it will be a turn-off to many people. You can solve this by changing your website host, minimizing redirects, reduce DNS lookups, enable caching, and optimize images.
  • Spelling and grammar mistakes: ensure that the content on your website does not bave any grammar and spelling mistakes.

Graphic Design

Perhaps, the graphic design of your website is making people leave your website. This involves a number of things like your logo, the quality of the pop-up, your landing page, and the images used on your website. If you are running an e-commerce platform, the physical appearance of your products could be costing you quality leads. To improve your website leads, you need to:

  • Have simple and excellent graphic designs.
  • Ensure that the images used on the site are excellent.
  • Have a regular designer if you don’t have graphic design experience.

Poor Content

Content plays a very important role in boosting the traffic of your website and increasing the website leads. This is because Google ranks websites based on their content. To increase the visibility of your website, it is recommended that you have a blog or insights page. In this page, you should post quality, exciting, and insightful content that can be shared across the different search engines. You should do some of the following:

  • Post at least one fresh article on your website per week.
  • Hire a content writer as you focus on running your company.
  • Ensure your content adds value to the readers.
  • Ensure that your content is researched well.
  • Avoid keyword stuffing
  • Combine text with images, infographics, and videos.

Takeway

As an entrepreneur or blogger, it can be demoralizing if the traffic of your website is slowing. This is because your company will not experience any growth if there is no traffic. While there could be other problems with your company, a good way to start is to check the five points mentioned in this article and see how your website leads increase.

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Why an Accountant should have a website and SEO services in Cyprus?

When potential clients go looking for top-of-the-line accounting services in Cyprus, the first thing they do is search for it on Google and check out probably the first few pages. The first few hits that catch the eye are probably the ones they end up zeroing in on. A comprehensive website acts as your office front door and poses as a gateway to attracting new clients. Its importance cannot be understated as it highlights your business’s distinctive personality while also letting it stand out from the crowd. We live in a world where everything now is found and done online, a ‘Smart World’ so as to call it. Therefore, it becomes imperative for accounting firms to have digital marketing and enlist the services of a professional SEO firm to stay competitive while also being able to connect with your target audience.

Your website is the face of your business and a medium through which you can emphasise your firm’s USP while also being able to clearly communicate with your clients. Potential clients are seeking for top-notch accounting firms on a daily basis. Therefore, it makes sense to take time out and develop an SEO-friendly website to properly position your accounting firm to the best advantage. Furthermore, your website should be responsive to make visitors make inquiries along with fresh content optimised to be picked up by the leading search engines.

This makes it absolutely paramount to have a website for accounting firms or else you will end up missing out on a huge market. SEO basically helps lure clients to your website as it helps your website rank high on the list of results when a prospective client is looking for accounting services in Cyprus. Increasing your firm’s online visibility is important to ensure the growth of your practice while also facilitating a great way to drive a steady stream of potential new clients to your site.

The way to assure that is by optimising your website to ensure a search engine friendly web design. Additionally, it needs to be properly optimised for the apt keywords that are related to your accounting practice while also targeting people in your region. If your web presence is not optimal or if you don’t have an SEO website, you not only miss out on new clients but people looking for your services might also perceive your firm to be average as well. Make sure your website portrays the right professional image while also conveying the key message so that you can be found with relative ease in the digital space.