The iFX Expo is one of the biggest B2B events in the world. The event, which is held in Europe and Asia, brings together some of the biggest fintech companies in the world to discuss emerging trends in the industry. It is attended by thousands of enthusiasts in the industry.
In May, the event was held at the prestigious Palais des Sports Spyros Kyprianou. Palais is the biggest and most prestigious multi-dynamic arena in Cyprus. The event attracted more than 200 of the largest fintech and technology companies from around the world. Among the key participants were companies like Microsoft,Salesforce, etoro, and Metaquotes. More than 4000 participants from Cyprus and around the world attended the event.
The event was packed with incredible workshops and seminars on various finance and technology-related topics. Among the topics discussed was on the recent rally in the cryptocurrencies sector, the state of regulations in the industry, and the ongoing trends in the financial sector.
As the fastest growing SEO Agency in Cyprus, SoftwareCy was pleased to participate in the event. We were happy to interact with some of our fintech clients, who expressed their gratitude for the work we do for them. We were also happy to meet with other companies, explain to them what we do, and how we can help improve their performance.
Our CEO, Sergios Charalambous was one of the key speakers during the event. He presented at a session called The Marketing Crunch: Best Performing Study Cases, which focused on the ongoing changes in search. In his presentation, he talked about how the Google algorithm works and what fintech companies needs to do to rank higher. He explained the long-term approach our company takes when developing websites for our fintech clients. In a statement, he said that:
“We are pleased to exhibit and talk at this world class event. Over the years, we have helped many fintech clients and are pleased to see them sponsoring this event. We will continue partnering with the team behind the event in future.”
Antonis Anoniou, Marketing Director and Member of the Chartered Institute of Marketing of UK, was also pleased to take part in the event. He wrote an indepth article that appeared in the official iFX Expo magazine. In his article, The Marketing Mix Solution: Creating the perfect recipe for today’s modern world, he talked about the ever-changing field of marketing and how fintech companies need to evolve in this digital age. In a statement, he said:
“It was an honor to share my thoughts on the changing landscape in marketing with the participants. I look forward to continuing this conversation with our clients in future.”
As a company, we are grateful to all our customers for entrusting us with their projects. We will continue doing the hard work behind the scenes to increase the visibility of your organizations. We also look forward to meeting you in the other events we will be partnering with in future.