Without proper search engine optimization, your site will be ranked so low on Google search that you will generate little to no organic traffic at all. Why does this matter? Well, while your site is at the bottom of the page, your competitors are picking up all the customers and gaining enormous profits on people who find their businesses through Google search.
Therefore, if you want your site to be able to compete with other businesses, you should focus on improving your search engine optimization and ranking it higher on Google search. To do so, you need to avoid making some of the most common mistakes people make in hopes to rank their site faster. What you need to understand is that ranking your site on Google takes time and any attempt to cheat the system will only result in rank drops, that is, your site dropping to a lower ranking.
The Most Important SEO Mistakes to Avoid
#1 Focusing on quantity
Many people believe that their site will rank higher on Google if they collect tons of random links from all over the internet. However, that’s not how backlinking works. Google actually prefers links lesser in quantity but higher in quality, meaning it is better to have a dozen of high quality links from authority sites than hundreds of random links from low authority sites. Therefore, focus on gaining high quality links that will give authority to your site and make sure to include proper anchor texts. The anchor text lets Google know what your content is about, so make sure to keep it as related to the page as possible.
#2 Building links in a bulk
We’ve already mentioned that building tons of random links is not very beneficial for your site. However, it is also important to mention that you cannot build your links in a bulk, that is, just randomly build a ton of links at the same time. In order for your backlinking strategy to be effective, you need to build your links gradually, over time. Consistent link building is far more effective than building in bulk, so make sure you’re doing it right!
#3 Plagiarized content
We still don’t understand why some people think it is okay to copy someone’s content and post it onto their site. Luckily, Google is smart enough to recognize plagiarized content and take the site down as soon as it is confirmed it contains copied text. Therefore, if you want your site to rank higher on Google, you should never plagiarize content, because that will only get the site taken down completely. Rather focus on creating original, unique text that will benefit your business and the site visitors as well!