Google Ads Restrictions on the Financial Services, effective from June 2018
This policy update from Google is going to limit advertising in the world of financial products. Therefore, advertising Contracts for Difference, rolling spot forex and financial spread betting will be restricted.
The New Restricted Financial Products Policy
Google is known for frequently changing policies to enhance user experience, which can create nightmares for business owners. This time they are introducing a new update of the Financial Services Policy, which will be active from June 2018.
This policy update is going to limit advertising in the world of financial products. Therefore, advertising Contracts for Difference, rolling spot forex and financial spread betting will be restricted.
Previous to this policy update, anyone could advertise the above mentioned financial products, including products such as binary options and cryptocurrencies. From now on, the policy is going to strictly limit advertising, making it more difficult to reach a wider audience and place the financial products on the market.
Thus, it will no longer be allowed to advertise binary options, cryptocurrency related products, Contracts for Difference, financial spread betting and rolling spot forex. Only the advertisers who are certified by Google will be allowed to advertise these products.
Therefore, it seems like the solution to this issue is getting certified by Google. However, obtaining this certification is not that easy. For starters, the certification is only available in certain countries, which automatically limits the options for advertisers located in other areas.
Furthermore, for an advertiser to become certified by Google, they need to be licensed by a financial services authority in their country and to make sure all their pages and advertisements comply with AdWords policies. They also need to meet several legal requirements as well.
SOLUTION: SEO FOR ICO, CRYPTOCURRENCY & FOREX
The only effective solution is implementing SEO or search engine optimization strategies in your business. Since you won’t be allowed to advertise these products through traditional Google Ads, you need to look for other effective marketing strategies that will get you positive results.
While it may sound like the only solution for the new restricted financial products policy is obtaining the Google certification, there’s another way around it. Becoming certified by Google is quite difficult and even impossible for those who live in certain areas of the world.
Therefore, without being able to obtain this certification to become allowed to advertise your financial products, you will lose many opportunities on the market. Not advertising your products means not having your products placed in front of a wider audience, which affects your overall profits and success.
So, how can you overcome this issue more easily? The only effective solution is implementing SEO or search engine optimization strategies in your business. Since you won’t be allowed to advertise these products through traditional Google Ads, you need to look for other effective marketing strategies that will get you positive results.
With proper SEO implementation you will be able to drive organic traffic to your pages, meaning more people are going to come across your site and the products you offer. Thus, to make sure your financial products get seen by the right audience, you need to start working on your search engine optimization strategy. This will help you rank your site higher on Google and achieve the desired results without using traditional advertisements.
Even though the new Google policy is going to affect many businesses in the world of financial products, there is a way to work around it using proper SEO strategies. For best results, make sure to seek for help from professional SEO consultants!
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