A website is a must tool for businesses of all sizes. Whether you are a trucker, a furniture store owner, or a lawyer, having a website will help you attract leads. In fact, studies have shown that companies with quality, well-designed websites tend to perform better than those without. While having a website is good, having one that is responsive is better. In fact, if you have a website, you should run a free mobile-friendly test to see whether it is responsive. This article explains why you should insist on a responsive website design.
Responsive Website Design Attracts More Audience
After the introduction of the iPhone and the subsequent launch of Android, more people shifted their attention to mobile devices. Today, more than 3 billion people have smartphones. With the cost of data declining, these people are doing a lot of work using their smartphones. Therefore, if you build a responsive website design, you are sure to get more people visiting your website.
Search Engine Optimization
For years, Google has favored websites that are well-optimized for mobile devices. In the past, before the concept of responsive website design, developers used to design two websites. One would be for desktops and the other would be for smartphones. As the screen sizes of smartphones increased, developers found this to be hectic. It is during this period that the concept of responsiveness came into effect. To promote it, Google decided to provide higher rankings to websites that are optimized for mobile devices.
Google did this because it saw the potential in mobile. To further continue with this trend, the company announced that all websites will be indexed using the company’s mobile-first indexing. In the statement, the company said that:
While we continue to support responsive web design, dynamic serving, and separate mobile URLs for mobile websites, we recommend responsive web design for new websites. Because of issues and confusion we’ve seen from separate mobile URLs over the years, both from search engines and users, we recommend using a single URL for both desktop and mobile websites.
Ease of Use
As a internet user, you likely love websites that are easy to navigate. Websites that are unresponsive are very difficult to use on mobile devices. This is because they have been designed with the goal of being navigated on desktop platforms like PCs. When using those websites, users have to pinch and zoom. All this makes the websites be very difficult to use. Therefore, you should opt for a responsive website design if you want your visitors to have an easy time navigating the sites.
Visually Appealing Websites
As a business person, you want your website to be visually appealing to your users. The best way to do this is to ensure that the site is good on both mobile and web platforms. This is because websites that are designed to fit in all platforms are usually better than unresponsive ones.
Therefore, if you own a website that is not attracting a lot of mobile traffic, you should first do the test described above. At SoftwareCY, our team has a good understanding of designing websites that are mobile ready. Get in touch with us and we will do it for you as soon as possible.