Brand awareness is one of the most important things that corporate executives think about every day. To a large extent, a company’s logo is one of the best representations of its brand. Think about the famous brands like Toyota, BMW, Apple, and Mercedes and how their logos have become important for their brands. Similarly, as a business, it is important for you to have a good and memorable logo. This article explains the qualities of a good logo design Cyprus.
Simple
Think about all the famous logos like Apple, Asana, and Google. A common characteristics about these designs is how simple they are. The benefits of having a simple design is that they tend to be memorable, they are easy to draw, and they are easy to scale. For example, anyone can draw the Apple logo shown below.
Scalable
Logos are used in many places like websites, apps, business cards, brochures, and magazines among others. As such, it is important that the logo design you create is able to be scaled on all these platforms. The logo design Cyprus company that you use should have the tools in place that will help craft a scalable design.
Unique
As mentioned, a logo is the first thing that people think about when they remember your company. As such, it should be unique in that it should not resemble that of another company. For example, in the Apple logo shown above, there is no need to say which company it belongs to. Because of its uniqueness, anyone can recognize it and the company it belongs to.
Look Good When Printed
A few years ago, designers around the world were enthusiastic about the 3-dimensional logos. They believed that they were the future. In fact, some large companies like Microsoft moved to create 3D logos. However, these designs did not work because of how difficult they were to print. Therefore, while the logo might look good on a computer, you should also think about how it will appear on printed surface.
Memorable
Every day, customers interact with hundreds of brands. They are bombarded with hundreds of brands seeking their attention. For this reason, you should create a design that is memorable. A design that they can remember easily. In fact, large companies have mastered this art. For example, when Dropbox recently tweaked their logo, they only changed the font. This is because people were already used to their traditional logo and colors.
Represent Your Brand
The logo you design to use should be a good representative of your brand. For example, if you are a furniture company, people should easily recognize that you deal with furniture even before learning more about you. The same is true if you run a fashion store or a phone repair company. In addition, the colors used should be the same as those that represent your brand. For example, if the theme of your website is blue, your logo should have some blue in it.
Why you need a good logo design Cyprus company?
These days, you can use the free logo design websites apps and websites that are on the internet to create your own design. The problem with these platforms is that they are used by milions of people, which means that your design will not be unique. Therefore, getting a good logo design company will help you have a good, attractive, and unique logo design.
At SoftwareCY, we are passionate about our customers’ brands. Our team works with our existing and new customers to create for them the best logos that help them standout.
