Creating a website today has become a relatively easy process. This is because of companies like Wix and WordPress that make it easy for anyone to create a website in minutes. This means that there will always be competition in all fields you decide to venture on. Therefore, the need for having a website that is search engine optimized has never been better. If you specialize on local products and services, we recommend focusing on local SEO. At SoftwareCy, we could have focused on these services to a global audience. However, because of the intense competition, this would have been very difficult. For this reason, we decided to optimize our website to SEO services in Cyprus, which is a place we understand well. This article explains why your company should focus on local SEO.
Most People are Looking for Local Information
When you search Google, the company uses geolocation to tailor the results that it gives you. For example, if you are in Cyprus and you search for local news, the results will be tailored specific to that location. The same applies when you search for hotels, restaurants, and shopping stores. Recent studies show that 46% of all web searches are for local information. Also, 97% of people learn more about a local company online than anywhere else while 61% of all mobile searcher are more likely to contact local businesses if they have a mobile site. Therefore, to attract local customers, you need to focus on local SEO for your website.
Less Competition using Local SEO
As explained above, we could have decided to focus on global clients for SEO and website design needs. However, that would have exposed us to intense competition from companies with vast resources than us. As a result, it would have been so difficult for us to appear on the front page of Google. Therefore, we decided to focus on local SEO practices, which has helped us become the top ranked SEO company in Cyprus. This means that we are more likely to get SEO customers than most of our competitors. In fact, 92% of search engine users will pick businesses on the first page of local search results.
You Understand Local Market
Another main reason for focusing on local SEO is that you have a good understanding of the local market. You understand what and how people search and you also understand their needs. For example, if you live in Limassol, you likely understand what the residents of Limassol want and how they search. By focusing on the local SEO practices, you will be at a good position to dominate the local market. Remember, 78% of all local searches lead to an offline purchase.
At SoftwareCy, we are the masters in local SEO for Cyprus and global clients. We have a track record of helping companies of all sizes become successful in the online world. We will be happy to help you dominate your local market. To get started, request a quote and we will respond within a few hours.