Facebook Advertising: How to Target the Users Who Have Visited Your Website?
In this article we are going to explain the importance and the process of Facebook advertising using Pixel. Pixel can help you reach out to people who have visited your website but haven’t interacted with you nor used any of your services. In digital marketing, the process of reaching out to your previous site visitors is called remarketing and it is one of the most important aspects of the whole marketing strategy.
If you aren’t implementing remarketing strategies, your business is definitely losing out on many leads and potential clients. Thus, your profit rates are suffering as well. Here’s how you can reach out to those who leave your site without taking action through Facebook advertising using Pixel!
How Facebook advertising using pixel works
Now that you know that remarketing is an important aspect of digital marketing which shouldn’t be neglected, here’s how you can follow up with the people who have previously visited your site and left empty-handed.
The first step to this process is integrating the Pixel code into your website. This come then records the activity on the site and collects the data from people who visit it. It specifically focuses on collecting the data from people who spend some time on the site and leave without taking any action, that is, without contacting you or purchasing any products or services.
You can later use the Pixel data to target this group of people on Facebook by sending them specific advertisements. This is a great way to remind your previous visitors that they can get something valuable on the site and that they should take a second look at what your business has to offer. Besides targeting this specific audience on Facebook, you can use the data Pixel collects to find new leads and customers.
The Facebook advertising system allows you to find your “Lookalike” audience. What this does is finds a group of people who have similar interests as those you are already targeting for advertisements. This strategy is very significant for finding new leads and converting them into clients, as it allows you to reach a wider audience while still targeting the right people.
Sending out targeted business ads on Facebook has a great impact on your overall profit and conversion rates. This advanced type of audience targeting and remarketing will allow your business to be seen by new people, as well as those who have already come across your site before. Think about it, if you were able to catch someone’s attention enough for them to check out your site, you can definitely do so again if you send them a reminder through Facebook advertising.
Therefore, it is very important to include remarketing as a part of your overall business strategy, since it will help you reactivate old leads and give them a second chance to turn into a client. Besides, by taking advantage of Facebook advertising using Pixel, you can reach whole new groups of people who share interests and demographics with your existing audience!