8 Ways to Make Your Website Stand Out in Cyprus

Having a good functional website is very essential regardless of the industry you operate in. Whether you are a chef, who wants the world to know about your meal, an artist who wants to show the world your craft, or a furniture company who wants to accelerate growth. While you can create a website easily using the many content management software available, we believe that having a company that specializes on this will help you reach more people. In this article, we will share ten things you need to do to make your website stand out.

Have a Good Domain Name

A domain name is very important because it is what people associates your brand with. The domain you use should have a number of qualities. It should be simple to remember, memorable, and say about your brand. The domain should also have a good extension. Ideally, you should select a domain that has a .com extension because that is the most popular one in the world.

Have a good logo

While your logo might seem like a simple thing, it says a lot about your company. Think about the popular companies of the world like Google, Coca-Cola, and Microsoft and how simple and memorable their logos are. Similarly, you should have a logo that is good and modern. Having a good logo designer will help you craft one for you.

Simple Website Design

To make your website stand out, it is important for it to be simple. Think about Google and what you see when you visit the website. The company could have created a website with a lot of details like news and weather. Still, the company went for just a search in the homepage. The same is true with the most popular brands in the world. Regardless of the industry you are in, simplicity will always make it stand out.


People around the world love free things. On your website, you should offer them something. This could be a free eBook, an infographic, or a white paper. Doing this in a simple way will enable you to collect simple information like email, social media page, and phone number, which you can use for future communications.

Color choices

The colors that you decide to use will make your website stand out. A common mistake we see people doing is to use so many colors on their sites. This is wrong. Instead, you should go for a maximum of three colors. This will make your website memorable.

A Blog to Make Your Website Stand Out

For your website to stand out, it is important that you have a blog. A blog is a page where you will share insights with your readers. It is also the page, which will help you accelerate your search engine optimization goals. Therefore, you should have a blog that is updated at least once every week.

Search Engine Optimization

Your website should be well optimized for the search engines. This is because many people who will visit it will likely be coming from the search engines. Therefore, you should do whatever it takes to ensure that it appears on the first page of Google when the keyword is searched. While you can do this by yourself, we recommend using a search engine optimization company.

Showcase Your Work

Your website should showcase your work. People will often use websites that have an updated portfolio than one without. Therefore, if you are an architect, you should showcase some of the work you have done. If you are an interior designer, you should showcase your designs. The same applies to all industries that you serve. In addition to this, your website should list some of the clients you work with.

At SoftwareCY, we are the best website design company in Cyprus. Over the years, we have worked with hundreds of large companies in all industries in the country. We have helped design some of the most-recognized websites in the country. Therefore, if you are looking for a company to make your website design stand out, get in touch with us.


5 Reasons Your Website Leads are Falling And How You Can Change This

Millions of people start their businesses every year. However, most of these companies fail in the first one year of being started. In the United States, the Small Business Administration (SBA) says that more than 50% of all businesses started fail within the first five years. Obviously, there are many reasons why these companies fail such as inadequate capital, a bad business strategy, poor hiring strategy, and a bad product mix. Another reason that is often understated is the online presence of these companies. If you are an entrepreneur running a small website, this article will explain five key reasons why your website leads are declining or not growing.

Unresponsive Website Design

Most of the website traffic today comes from mobile devices like smartphones and tablets. To promote the quality of websites, search engines like Google, Bing, and Baidu provide a higher ranking to websites that are optimized for the mobile devices. To solve this problem, you first need to check whether your website is responsive. You can test this by using Google’s free Mobile Friendly Test. If your website is friendly, it means that there are other problems, which are described below. If it is not, you need to get a good website designer who will create a better one for you. Such a designer will help you improve your website leads. Alternatively, if yours is a simple site, you can use the various CMS services like Weebly and Wix to develop your site.

Not Search Engine Optimized

Search engines are the most important part of your digital presence. For this reason, if your website does not appear on the front page of Google, it is almost impossible for you to succeed. This is because very few people move to the second page of Google results. Therefore, you need to ensure that your website is well-optimized for the search engines. To do this, a few of the key things you need to do are:

  • Have well-optimized content in all pages.
  • Update your website regularly.
  • Analyze the sources of your data using products like Alexa and SimilarWeb.
  • Ensure that all your titles and URLs are well labelled.
  • Research the best primary and secondary keywords
  • Ensure that the website loads fast.
  • Invest in having quality backlinks to your website.

Bugs Affect Your Website Leads

People are usually turned-off by websites with a lot of bugs. Therefore, if your website has lots of them, the traffic will continue to dwindle. Some of the most-common bugs are:

  • Server problems: if a website is often not online, most people will not come back. A common error is the ‘internal server error.’
  • Security warning: many users are usually warned when accessing an insecure website. You should solve this by ensuring that your website has an up-to-date secure system.
  • Dead links: your website could have a number of dead links. You can use the various broken links analyzer platforms available online.
  • Slow loading speeds: if your website loading speed is low, it will be a turn-off to many people. You can solve this by changing your website host, minimizing redirects, reduce DNS lookups, enable caching, and optimize images.
  • Spelling and grammar mistakes: ensure that the content on your website does not bave any grammar and spelling mistakes.

Graphic Design

Perhaps, the graphic design of your website is making people leave your website. This involves a number of things like your logo, the quality of the pop-up, your landing page, and the images used on your website. If you are running an e-commerce platform, the physical appearance of your products could be costing you quality leads. To improve your website leads, you need to:

  • Have simple and excellent graphic designs.
  • Ensure that the images used on the site are excellent.
  • Have a regular designer if you don’t have graphic design experience.

Poor Content

Content plays a very important role in boosting the traffic of your website and increasing the website leads. This is because Google ranks websites based on their content. To increase the visibility of your website, it is recommended that you have a blog or insights page. In this page, you should post quality, exciting, and insightful content that can be shared across the different search engines. You should do some of the following:

  • Post at least one fresh article on your website per week.
  • Hire a content writer as you focus on running your company.
  • Ensure your content adds value to the readers.
  • Ensure that your content is researched well.
  • Avoid keyword stuffing
  • Combine text with images, infographics, and videos.


As an entrepreneur or blogger, it can be demoralizing if the traffic of your website is slowing. This is because your company will not experience any growth if there is no traffic. While there could be other problems with your company, a good way to start is to check the five points mentioned in this article and see how your website leads increase.


6 Reasons Your Website is Not Boosting Your Business

Reasons Your Website is Not Boosting Your Business: You launched your website with optimism. You hired a website design company to create a high-quality platform. You happily paid Google and Facebook to promote your platform. Sadly, after spending thousands of euros, you realized that the website was not adding value to your business. At SoftwareCY, we constantly receive such messages from disappointed entrepreneurs. This article will explain the 5 reasons why your website is not giving you any leads.

Reason #1: Customers are Not Finding You

You can have the best-of-class product or service. On top of that, you can have the best-designed website. However, if the audience cannot find it, it will be worthless. Sadly, that is the problem many companies face. The reality is, if your website does not appear on the first page of Google, it will be difficult for the customers to find you. When was the last time you went to the next page of Google results. To help you with this, you need to get a holistic website designer, who also specializes on SEO services.

Reason #2: You Don’t Know Your Audience

Your website could have a lot of the wrong traffic. This means that it could have a lot of visitors, who won’t buy anything from you. For example, you can have a Cyprus-based furniture store website that attracts millions of visitors from United States. The reality is that these visitors will not end up buying the furniture. To solve this, you need to:

  • Narrow your keywords to your geographical location.
  • Conduct regular surveys with the visitors of the website.
  • Keep on improving.

Reason #3: Your website is Not Mobile Friendly

With most of website traffic coming from mobile devices, it is very important to ensure that its content is optimized for these devices. This is because visitors don’t like ‘pinching and zooming’. Instead, they want to visit a website that is optimized well for all the devices that they use. A good way to start is to find whether the site is optimized for mobile devices by using the Google mobile test. If it is not, you need to get a good website designer to rebuild it for you.

Reason #4: Your Website is Constantly Down

There is a possibility that your website is usually down most of the time. This happens when you use a low quality website host. To solve this situation, you need to migrate the website from the current web host to one that is of a high quality. Talking to an experienced developer will help you find the best website host services.

Reason #5: User Experience is Bad

Another reason is that the user experience of your website could be bad. This means that the appearance of your logo, themes, and other materials is not up to date. To solve this, you need to have a good graphic designer, redesign the products. In addition, it could be that the website has the following problems:

  • Broken links.
  • Slow loading time.
  • Multiple redirects.

Reason #6: No Lead Capturing

You might have a good website, which has good traffic but if you don’t capture these clients, conversion could be a challenge. An easy way to solve this is to request the visitors to follow you on social media. Another way is to have a pop-up to request their email address.

If your website is not generating the expected income, talking to an experienced website development company will be a good starting point. SoftwareCY, is one of the best design and SEO company in Cyprus. We have developed hundreds of websites for companies in various sectors from around the world.


Dentist Limassol Website Services

Many dentists and business owners in this industry neglect the importance of building and developing proper online presence. The quality of a dentist Limassol website services and its search engine ranking play an important role in generating new clients. A vast majority of potential clients search for a dentist service online before actually visiting one. This means that the quality of your website will be the main factor that will make a potential client determine whether your service is worth their time and money. Therefore, it is important to pay close attention to website quality and invest in professional assistance when it comes to building a dentist Limassol website.

Let Professionals Take Care of Your Website

As a dentist or a business owner, you most likely don’t have too much time to spare on building and leading a website. It is not enough to simply build a website and let it exist. You have to invest time and effort into creating content that will lead potential clients to your business and rank your site higher on search engine pages. However, all of this requires a lot of effort, which might become overwhelming over time. That is why it is a smart move to invest in professional assistance and allow experts to build your dentist Limassol website.

Professional marketers at Softwarecy can help you build a professional-looking website from scratch or improve the website you already own. Softwarecy provides a wide range of professional marketing services, including search engine optimization, keyword research, content creation, advertising with visuals such as billboards, posters, etc. The key to building a website that will convert visitors into clients is creating a professional design that build reputation, while maintaining a user-friendly interface that makes it easy for visitors to search through the content of the site and find the information they are looking for.

Besides creating an effective website with professional design, it is important to constantly update the content on the site using the right keywords to maintain high search engine ranking. Softwarecy also provides high quality content written by marketing professionals who are experienced in seamlessly integrating proper keywords into topics that site visitors will find valuable.

Build Your Dentist Limassol Website Services Today

The sooner your professional website goes live, the sooner your business will rank among the top Google search results. This will increase the number of visitors and potential clients drawn to your business. People are looking for dentist services in your area on a daily basis. If your website is not among the top results when they search for dentist Limassol, your business will lose plenty of potential clients.

That is why it is important to build a professional website and constantly maintain and provide high quality content to ensure your business is above your competition. The quality of your site will give your business a better reputation, which means people will be more likely to opt for your services over the other available options. Make sure to contact marketers at Softwarecy to further discuss building your website today.


Why Responsive Design Matters

When it comes to building a high-quality website, the one thing you should focus on the most is a responsive design. There are tons of reasons why responsive design matters, but we will get into that in a second! First, let’s discuss what responsive design means.

Website responsiveness refers to the way a site responds to different devices and changes in the display size. For example, a website with a very responsive design will have all its images, content and overall structure aligned properly, whether it is accessed through a PC desktop, tablet or smartphone.

Besides having a good response to the change of the display site, a responsive site also functions smoothly, without bugs and delays, making the user experience excellent. Since smartphones and tablets are becoming more frequently used than PCs, it is likely that your site will be more frequently accessed through one of these mobile devices rather than a computer.

Therefore, it is important to create a responsive website design, in order to improve the user experience on the site and reduce bounce rate (the number of people who leave your site shortly after visiting it due to irresponsiveness.) The responsive website design is gaining more and more importance so if you haven’t already optimized your site, you should get to it right now!


Reasons Why Responsive Design Matters

#1 Improved SEO ranking

Responsive website design has a great impact on search engine optimization, thus helping your site rank higher on Google search engine. It’s not only Google, any search engine will give a boost in ranking to a site that features a responsive design and has a good mobile-friendly approach.

#2 Increased Conversion Rate

Increasing the number of conversions is one of the main goals of many businesses, as it brings increased profits. A responsive website improves the user experience on the site, meaning the users will be more likely to engage with your business if you have a high quality and responsive web page. This type of responsiveness even gives your business credibility, which is a huge plus.

#3 Reduced Bounce Rate

Improving your site’s responsiveness will reduce the number of people who leave the site shortly after visiting it. This means increasing user retention and improving your chances of generating new leads and clients. With a more responsive design, the page loading time will be much faster, bringing you benefits both in terms of better user experience and better search engine ranking.


If you didn’t know why responsive design matters, we hope you are more familiar with the topic now! Keep in mind that improving your site’s design can only bring you benefits, with zero disadvantages! For best site improvement, look for professional SEO consultants and developers to help you out!


Facebook Advertising: How to Target the Users Who Have Visited Your Website?

In this article we are going to explain the importance and the process of Facebook advertising using Pixel. Pixel can help you reach out to people who have visited your website but haven’t interacted with you nor used any of your services. In digital marketing, the process of reaching out to your previous site visitors is called remarketing and it is one of the most important aspects of the whole marketing strategy.

If you aren’t implementing remarketing strategies, your business is definitely losing out on many leads and potential clients. Thus, your profit rates are suffering as well. Here’s how you can reach out to those who leave your site without taking action through Facebook advertising using Pixel!


How Facebook advertising using pixel works

Now that you know that remarketing is an important aspect of digital marketing which shouldn’t be neglected, here’s how you can follow up with the people who have previously visited your site and left empty-handed.

The first step to this process is integrating the Pixel code into your website. This come then records the activity on the site and collects the data from people who visit it. It specifically focuses on collecting the data from people who spend some time on the site and leave without taking any action, that is, without contacting you or purchasing any products or services.

You can later use the Pixel data to target this group of people on Facebook by sending them specific advertisements. This is a great way to remind your previous visitors that they can get something valuable on the site and that they should take a second look at what your business has to offer. Besides targeting this specific audience on Facebook, you can use the data Pixel collects to find new leads and customers.

The Facebook advertising system allows you to find your “Lookalike” audience. What this does is finds a group of people who have similar interests as those you are already targeting for advertisements. This strategy is very significant for finding new leads and converting them into clients, as it allows you to reach a wider audience while still targeting the right people.

Sending out targeted business ads on Facebook has a great impact on your overall profit and conversion rates. This advanced type of audience targeting and remarketing will allow your business to be seen by new people, as well as those who have already come across your site before. Think about it, if you were able to catch someone’s attention enough for them to check out your site, you can definitely do so again if you send them a reminder through Facebook advertising.

Therefore, it is very important to include remarketing as a part of your overall business strategy, since it will help you reactivate old leads and give them a second chance to turn into a client. Besides, by taking advantage of Facebook advertising using Pixel, you can reach whole new groups of people who share interests and demographics with your existing audience!


Increasing your website views

As a website owner, one of your goals should be increasing your website views, as the amount of traffic you have is crucial for the amount of sales you will generate. You are probably here looking for ways on how to increase your website views, which, luckily for you, isn’t difficult at all. Here are a few things you should look at when wanting to improve your website views, with SoftwareCy Cyprus!


All it takes to increase the website views is a bit of tweaking on the site and a bit more promotion. The first thing you want to be paying attention to is your content. The content on your site is 90% the reason why people will or will not come back. Therefore, you have to improve your content in terms of quality and value it offers to readers. Make sure your content is related to your business, don’t post random topics that came out of nowhere. The content you post on your site should be written in a quality manner and have a certain value that will be useful to its targeted readers.

If your readers are satisfied with your content, they are more likely to read it all the way through and come back for more. After each article you post, include a list of related blog posts on your site, as well as a link to get to them. That way, the readers interested in that particular topic will possibly move on to another one of your articles and therefore increase your views. Make sure to promote old content as much as the new one and try creating evergreen content as well.

Evergreen content is a term used for content that never gets old, such as articles that have value for the readers even after months or even years it has been posted. “How to” style articles are great evergreen content to begin with. Make sure your old content gets as much promoting as your new one, don’t just throw it away!

User experience

A reader is more likely going to stay on your site or visit it again if the site is easy to use and navigate through. There is nothing worse than websites with complicated structures and an overflow of adds jumping out from all four corners. Therefore, make sure your site is user-friendly and easy to go through. As far as ads go, try using targeted ads more than random ones, as they will fit more with your content. Don’t place too many adds all over your website and make it difficult for the reader to get to the content they are interested in. Make sure everything is simple and easy and you will definitely experience a growth in your website views.


Last but certainly not least, promote your content! Promoting content means engaging it different marketing strategies that will get your blog posts more outreach. Firstly, make your content as optimized as possible. Search engine optimization Cyprus, is by far the best strategy to get your content out there, by placing it as high as possible in Google search. However, that doesn’t mean we should rule out social media marketing, as it plays an important role in this process as well. Post your website and article links frequently but try not to spam your audience. As long as you provide valuable content and a diversity of it, your website views will keep growing!


With these three things in mind, there is no doubt your website traffic will increase. Remember, create valuable and in-depth content, optimize it for search engines, promote it properly and frequently and make your site easy to use!


Website Design Cyprus

Learn about website design Cyprus!

Website design Cyprus advices and tips. How to choose the right website design agency.

We choose the topic of website design Cyprus because a lot of people now want to create their website and go to different companies or individuals to get their website done in order to get an online presence. Unfortunately, a big amount of this people are not technical and the website design companies or individuals take advantage of the situation and do a low standard job or they will over charge them for the work that they will do. On this article we will share with you some tips when it comes to choosing the right company or individual for your website design project in Cyprus.

Website design Cyprus tips:

1. Before approaching a company or individual about your new website do some preparation from your side in regards to the content that you want to have on your website and also identify your target market.

2. The pricing of a website should be between €400 – €2000 depending on what are your requirements. Some times the price can be more than €2000.

3. Always take offers from 3-4 website design companies in order to compare them (The cheapest offer or the more expensive offer is not always the best).

4. Take a look on their website and if they have website design packages available. This shows that they are honest and transparent and it can give a good idea on what to expect on them.

5. Ask for samples of their work.

6. Always demand that your website has a CMS system so that in the future you can change your content easily by yourself.

Website design Cyprus more tips:

7. Do not always pick the lowest financial offer.

8. You should look on other factors than just getting your website being designed and looking nice. Those factors include Hosting, SEO, Security, Support and Maintenance. All these factors should be included on the offer that you will receive from a website design company.

9. Don’t worry if the specific website design company or individual are not based in the same country/city as you. You can do all the communication via phone/Skype/Google hangouts.

10. Never choose an agency that they will offshore your website design project to someone else. (Many website design companies offshore their project to teams in India or other countries)

11. An average website design project takes 2-3 weeks to be completed if the content (pictures/text) is provided beforehand to the website design company or individual.  If they tell you that they need 2+ months then it means that the work is not done in Cyprus, but in fact they are using an offshore team to develop your website. (Usually in India, USA, China, Bulgaria….).

12. Once the project starts for your new website make sure to have weekly meetings with them in order to inspect how the progress is going on. This will help you understand if the work is truly done by them or if the have offshore your project due to the lack of technical expertise.

13. Make the effort to go their offices and meet them face to face. This will help you understand a lot about them.

Overall be careful when selecting your website design company or individual. Feel free to take a look on our website design packages that start from €399!

If we missed a tip/advice please contact us and we will included it. We hope you found useful our website design Cyprus article.

Graphic Design Services Directory. We are listed under Europe Traditional Designers category


How to Make Your Website Mobile Friendly

How to Make Your Website Mobile Friendly

Mobile Friendly: Content marketing is certainly going to help you get more qualified visitors to your website, but what are these visitors going to see when they view your website on their smartphone or tablet?

Have you taken a look at your own website through a smartphone or tablet recently? What did you see? Was it easy to read? Was it easy to navigate? All of these questions are important because we’re going to continue seeing a massive increase in the amount of content that is shared and read via mobile devices. We’ll also see many more online conversions occurring via mobile devices.

Everyone has a smartphone with internet capability now. That means that if you have prospective customers using their phones to view your website and they can’t easily navigate it and find what they want, you’ve probably just cost yourself a considerable amount of sales.

Follow these three easy steps to make your website more mobile friendly and don’t miss out on those new mobile customer acquisition opportunities!

1. Build a Mobile Website

One of the easiest solutions is to build a mobile site to recreate the original, but have it optimized for mobile devices. This will make sure that all of your content and site features will load correctly on phones and tablets while offering the exact user experience consumers get from your traditional website. Check out some of these affordable tools that can help you turn your website into a mobile-friendly site. Some popular options include Mobify and Mofuse.

2. Build a Responsive Website

Rather than a new, separate website like in option one, you can create a single site that will render correctly on both computers and mobile devices. I personally like this option the most because it’s more cost-effective. Responsive web design is a great option for small businesses with smaller marketing budgets and less development resources. All development and ongoing maintenance efforts and money can be invested into a single site rather than spread between two sites.

3. Simplify Your Existing Website

Pull up your website on a smartphone or tablet and you should be able to easily identify the areas you need to improve on. To display well on mobile, you should use simple page designs, larger font sizes, critical information placed “above the fold,” and big, touchable buttons that are fat-finger-proof. Make sure to display important contact information on any device simply by putting your business name, phone number and a link to a map at the top left of your home page where it is easy to find.

The ultimate decision to make your website mobile friends should hinge on your specific business’s marketing goals, your customers’ needs, and your overall marketing budget. If you don’t have the means to do this, then hold off until you do. In the meantime you can work on your content marketing but make sure to keep it high on your priority list.

Always prioritize your user’s experience and deliver something your target audience desires and requires. Match your mobile audience’s needs with the right content and the right ways to access that content, and you’ll create a mobile solution that adds to your marketing ROI rather than just draining your marketing budget.

Do you have any other suggestions on how to make your website mobile friendly? Let’s hear them in the comments!


8 reasons why your business NEEDS a professional website!

Like many small business owners, you may believe your business cannot benefit from having a professional website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

8 reasons why your business NEEDS a professional website!

 Create your professional website with SoftwareCy. For more details click here.


Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.


As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under €100 a month and, in some cases, as little as €25. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.


Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.


professional website cyprusA website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

 Create your professional website with SoftwareCy. For more details click here.


Whether you provide products or services, your professional website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!


No matter what type of business you’re in, a professional website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.


Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your professional website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!


Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

Create your professional website with SoftwareCy. For more details click here.

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