Google + Shut Down

Following the recent events related to a security breach on Google +, Google has announced that they are initiating the shut down of the platform. Namely, Google + had a major security flaw that recently caused a chaos among its users. To be specific, the mistake in their system exposed user information, which affected over 500 000 Google + users.

This security issue surfaced in March 2018, following a series of unexpected actions made by the large corporation. Namely, Google was aware of the security flaw in their system. However, assuming that no one actually gained access to people’s information, they decided to keep quiet when it comes to this problem. This decision may have backfired on them, as they are currently facing the consequences.

Not informing the users of a potential security threat is against all online privacy laws. Judging by their actions, Google didn’t have much choice left but to completely shut down the service. However, shutting down Google + is going to take a while, since it is a massive, global service used in almost every country in the world. Google has officially announced that they are going to shut down the consumer version of the Google + platform, partially because of the security issue and partially because of low engagement.

Even if the security issue never surfaced, Google + would probably come to an end because of low usage, as the company’s statistics show that over 90% of all Google + sessions last less than five seconds in total. However, they are going to keep the service running for enterprise customers, that is, those who are planning to use Google + as a means of communication among co-workers and business teams.

Even despite the recent security issues, Google has announced that they are keeping this part of the service alive and they will even release several updates and new features for enterprise users. Moreover, the process of shutting down Google + is going to take around 10 months but once it is done, the platform will be completely shut down and  unavailable for regular consumers.


Anchor Text Tips Improve SEO

In today’s busy digital world there is no point in having a website if it doesn’t rank high on Google search. If your site doesn’t have a high ranking, chances are you are losing customers and opportunities for making a profit. Your competitors are the ones who benefit from all the potential customers who search for specific products or  services because their sites appear on the first page of Google search. Therefore, there’s no doubt you need to start putting focus on improving the SEO of your site.


One of the key aspects of proper search engine optimization is backlinking, along with other major strategies such as keyword optimization. Backlinking is the most effective way to optimize your site and make it rank higher on Google. Even though it may sound complicated, backlinking is actually very simple, as long as you follow the right tips and advice.


In a nutshell, backlinking is a strategy that includes using links from various sources such as high authority domains. The higher authority links you have connected to your site, the higher are the chances the site will rank on the first page of Google search. It is best to use reliable link sources to improve your SEO because those links add a certain amount of credibility to your site.


Which Anchor Text Tips Improve SEO?

We have put together a few backlinking tips to help you give your site a boost in terms of SEO rankings. For starters, you should be aware of the common mistakes when placing anchors throughout the text. Avoid linking external sources through direct target keywords. Keywords shouldn’t be mixed with backlinking, as those are two different SEO strategies.

Try to include more naked urls into your site’s content. A naked url is basically a link without anchor text, meaning the reader sees a full link instead of a hyperlinked word. The reason you should focus on naked urls is because studies have shown that sites featuring these types of urls generally have a higher ranking on Google.

Another thing you should keep in mind is that including brand names as anchor text for a link gives your site a significant boost in terms of ranking. However, including a variety of anchor text types won’t hurt your SEO. You can even use long tail keywords as anchors but make sure to place more importance on naked urls and brand names.

Overall, backlinking is a crucial part of a proper search engine optimization strategy. It is important not to neglect this part of SEO because it can significantly affect your search engine ranking. If your goal is converting more leads into clients and directing organic traffic to your site, bacinking is definitely something you should focus on, or invest in. For best results, it is recommended to invest into professional search engine optimization services to improve your site’s ranking. Contact us to learn more on how our professionally trained staff members and SEO experts can help your business reach a wider audience and generate more profit!


SEO Mistakes to Avoid

Without proper search engine optimization, your site will be ranked so low on Google search that you will generate little to no organic traffic at all. Why does this matter? Well, while your site is at the bottom of the page, your competitors are picking up all the customers and gaining enormous profits on people who find their businesses through Google search.

Therefore, if you want your site to be able to compete with other businesses, you should focus on improving your search engine optimization and ranking it higher on Google search. To do so, you need to avoid making some of the most common mistakes people make in hopes to rank their site faster. What you need to understand is that ranking your site on Google takes time and any attempt to cheat the system will only result in rank drops, that is, your site dropping to a lower ranking.


The Most Important SEO Mistakes to Avoid

#1 Focusing on quantity

Many people believe that their site will rank higher on Google if they collect tons of random links from all over the internet. However, that’s not how backlinking works. Google actually prefers links lesser in quantity but higher in quality, meaning it is better to have a dozen of high quality links from authority sites than hundreds of random links from low authority sites. Therefore, focus on gaining high quality links that will give authority to your site and make sure to include proper anchor texts. The anchor text lets Google know what your content is about, so make sure to keep it as related to the page as possible.

#2 Building links in a bulk

We’ve already mentioned that building tons of random links is not very beneficial for your site. However, it is also important to mention that you cannot build your links in a bulk, that is, just randomly build a ton of links at the same time. In order for your backlinking strategy to be effective, you need to build your links gradually, over time. Consistent link building is far more effective than building in bulk, so make sure you’re doing it right!

#3 Plagiarized content

We still don’t understand why some people think it is okay to copy someone’s content and post it onto their site. Luckily, Google is smart enough to recognize plagiarized content and take the site down as soon as it is confirmed it contains copied text. Therefore, if you want your site to rank higher on Google, you should never plagiarize content, because that will only get the site taken down completely. Rather focus on creating original, unique text that will benefit your business and the site visitors as well!


GMB Offers in Organic Search Results

As you may have already known, Google is constantly making changes for the sake of improving their search results. This is a real nightmare for those trying to keep their sites ranked high on Google’s pages, especially the ones who don’t have the right knowledge and expertise when it comes to search engine optimization.

Here’s what you need to know about one of Google’s recent updates! This update introduced changes in how Google My Business or GMB operates. From now on, Google allows businesses to post offers on GMB and thus place them into organic search results.

If you’re not using GMB for your business, you definitely should because Google My Business can help your company reach a wider audience and gain more customers and profits. Through GMB, you can share your business’ location and working hours, as well as other information and related photo and video content.

Your customers can share their experiences regarding your business, allowing new viewers to get an insight on what it feels like to be involved with your company. Therefore, GMB will not only provide quick feedback to those interested in your business but it will also help you rank higher in local search results.


Why do GMB Offers in Organic Search Results Matter?

With the recent feature in Google My Business that allows people to post GMB offers in organic search results, Google has made it a lot easier for businesses to gain organic traffic. Anyone who has a verified GMB profile can benefit from this new feature.

Your offer in Google My Business can include a post title, an image along with 300 words of text, link to the offer, the basic information such as the start and the end date, as well as an optional coupon code.

Thanks to GMB offers in organic search results, businesses can now obtain more leads than ever through organic search feeds. This is far more valuable for your business than any other type of paid traffic, as the people who visit your site through GMB are sincerely interested in your business.

There is no doubt that this Google’s update and the new Google My Business feature have made GMB a lot more valuable. To get the best out of the new feature, make sure to post high quality content regularly, as well as to update your offers more often. If you need help regarding any Google My Business matters or anything else that will help your site rank higher on Google’s search pages, look for professional search engine optimization services. With professional help, you can generate far more leads using Google My Business and other SEO strategies as well!


Best SEO Tips for 2018

If you’re looking for ways to get your site ranked on the first page of Google, you’ve come to the right place! We have put together the best SEO tips for 2018 in order to help businesses gain organic traffic by reaching the top of SERP. Ranking on Google search is more difficult than you think because Google is constantly working on new updates that make the ranking system more and more complicated. In order to place your site as high as possible in a search engine, you need to focus on the basics, that is, the core SEO facts we will look into below!


What are the best SEO tips for 2018?

One of the best pieces of advice when it comes to SEO is to stick to the core. Even though Google constantly changes its algorithm, the basics of search engine optimization remain the same. These basics include your site’s content and all on page elements such as the title, alt tags, meta tags and internal links. If you have don’t have any experience with SEO, we recommend you to opt-in for professional search engine optimization services because in order to make the best out of the SEO basics one must thoroughly understand them.


On the other hand, if you are experienced in the field of SEO, you probably know what a high impact on page elements have on site’s ranking. However, besides elements such as content, title and tags, you must focus on other crucial aspects for ranking higher, which include the mobile-friendly approach and loading speed. It is important to increase the loading speed of your site and make it mobile-friendly in order to improve the user experience. The better the user experience is, the higher your site is going to rank on Google.


Google’s algorithm, known as the RankBrain, is the one responsible for choosing which sites rank higher than others based on the measurements of users’ behaviour on your site. If many users engage with your site on a regular basis, the RankBrain is going to perceive your site as valuable and thus will rank it higher on Google. However, this system works both ways, so if many users exit your site quickly after visiting it, the RankBrain will think your site doesn’t provide value so it will rank it lower.


In order to provide Google’s RankBrain with positive information that will get your site’s ranking boosted, you should stick to the above-mentioned basics of SEO. Make sure your titles are well optimized by including a relevant keyword, which should be repeated several times throughout the body of the text. Your goal as an SEO analyst should be to make as many users as possible actively engage with your site. Make sure to focus on consistent engagement so you don’t lose the ranking on Google. The same way your site climbs to the top of the search page, it can quickly drop back down. Therefore, you must consistently track your search engine optimization!


Instagram as a business in Cyprus

If you aren’t already using Instagram as a business in Cyprus, your company might be missing out on a lot! Instagram is a great social media platform for business needs because it represents one of the easiest ways to reach out to a huge number of people. How well will Instagram affect your business largely depends on how you use your marketing strategies. Therefore, to help you understand how to use Instagram as a business in Cyprus and improve your traffic and sales, we have prepared for you a few short steps!

#1 Content creation

As with any social media platform, content creation is the most important thing that affects your business. Unlike on Facebook or your webpage, on Instagram, you cannot post articles as your content. The content on Instagram is mostly images, which is great because a picture can say a thousand words! If you use it correctly!

Therefore, the content you post on Instagram should not always be promotional. Accounts that only post sales promos don’t end up having much success on this social media platform. Make sure to include content such as images of your products or images of behind the scene activities in your brand, for example, how you create your products. The pictures you post should be high quality and professional-looking. When it comes to those two terms, what will affect your image the most is the lighting so try to take pictures in rooms full of natural light or outdoors, if possible!

Instagram has recently released a new feature called Instagram Stories. This feature allows you to post slideshow content (images or 30-second videos) which will disappear after 24 hours. This feature is a great way to effectively reach out to a large number of people who might have interest in your brand. Therefore, make sure you use it and post fun and engaging content at least once a day.

#2 Engage with the audience

Your audience is there because they are interested in your content and brand so they deserve some attention in return. Make sure to respond to as many comments on your images as you can, since that will make them feel more relevant to you. The engagement with your audience gives your page a more “human factor” so that people know they are not only seeing content but feeling your involvement and care for what you do.

You can also encourage your visitors to tag their friends in posts that could be of value to them, which will increase your traffic significantly. However, that means, even more, people to engage with so make sure to always have at least half an hour a day dedicated to your Instagram audience.

#3 Marketing

One of the most common Instagram marketing strategies when using Instagram as a business in Cyprus is influencer marketing. What influencer marketing means is marketing your content by paying influencer accounts to promote it for you. This Instagram marketing strategy is very effective when it comes to growing your traffic. However, make sure you choose the right influencer pages to promote your content. They should have at least 50 000 followers and a decent amount of likes as well.

As far as other marketing strategies go, using relevant hashtags that directly describe your content will get your images out there! If you want to step up your marketing game, using Instagram ads would be your best option. They are easy to set up and quite effective in this matter.

Now you should have a better understanding of why Instagram should be used as a business in Cyprus. Remember to post high-quality content often, since consistency is the key to growing your audience. If you don’t have time to post content frequently, use one of the tools available in the App store, which will do that for you!


How to Get 200 Targeted Facebook Followers Per Day

Do you want to learn how to get 200 Facebook followers per day and increase the traffic on your business page? Worry not, you have come to the right place! SoftwareCy, Digital Marketing Agency in Cyprus. Without social media marketing, any business would be dead, no matter how good of a product they sell. If people don’t know about you, how are they going to buy from you? Understanding that Digital Marketing is the key to running a successful business is the first step in this process. The next step would be to stop thinking Facebook is no longer of value for online marketers.

Even though Facebook has been overshadowed by other big social media networks, it still remained the most effective, most engaging and the cheapest way to advertise. While there are 1.39 billion active users per month, all you need to do is to get 200 Facebook followers per day to start seeing a difference in your brand’s performance and sales. So, how do you make the most of it and get those 200 Facebook followers per day?

It is a simple three step process, but what makes it difficult is the consistency. Completing three steps sounds easy but when you have to keep doing it consistently for five or more months, things might get overwhelming. Here are a few tips to follow in order to prevent feeling overwhelmed with the whole process.

#1 Create plans in order to get 200 Facebook followers per day

As with anything you set your mind to, you will need to stay organized to be able to follow the right path. Creating a plan will help you understand where you’re at and where you want to be. Once you have all your goals set on paper, it will be easier to stay on track with them. Make sure your goals are as specific as possible, in order to be able to tackle them precisely.

#2 Create content consistently

If you want to get 200 Facebook followers per day, you need to offer people the right value at the right time. Value comes from content you present them on your business page and it plays a huge role in their decision making on whether or not to follow you or purchase from you. Content can be anything from videos, photos or blogs on the topic your business is related to. The more content you have, the more engagement from the audience you will get in return. However, make sure that you follow your content posting schedule as you need to do it consistently. If you set yourself a plan to post five pieces of content per week, make sure you never skip anything because that can affect your audience’s engagement negatively.

#3 Be a part of Facebook communities

The final thing you need to keep doing if you want to get 200 Facebook followers per day is to constantly communicate with other members of the social network. Use the Facebook search bar and type the main keyword of your business. You will be presented a list of pages and groups that are related to your niche. Make sure you join as many of them as possible and keep up with the activities. The more you put yourself out there, the more people will come to you.

With these few steps and a lot of effort and consistency, you will notice a change in your brand’s performance, as well as an increase of Facebook followers. Keep in mind that you won’t be able to get 200 Facebook followers per day after a week of this strategy. It will take at least few months for you to see the results.