Google is the world’s most popular search engines while Google’s Android product is the most popular mobile operating system in the world. In addition, the company employs almost 100K employees, with most of them focused on improving search. Therefore, regularly, Google tends to implement algorithm changes. This article will explain the recent Google algorithm changes and how they can impact your search rankings.
Reason for Google Algorithm Changes
The main reason why Google conducts regular algorithm changes is to improve the results it provides to its users. Ideally, when you perform a Google search, you want to see the relevant answers first. These answers can help improve your productivity. Another reason for Google algorithm changes is to target developers who try to game the systems. By reigning on these developers, the company can create a better ecosystem for its products. Finally, Google performs regular changes to adapt to the new changes in the internet age.
Overview of Recent Google Algorithm Changes
In May this year, the company announced new changes on how it ranks new websites. In the statement, the company announced that the default ranking of all new websites will be on mobile-first indexing. The new changes will take effect on July 1 this year.
What is Mobile-First Indexing?
Let me take you back. A few years ago, most people used computers to browse the internet. The use of smartphones and tablets was not very common because they were not highly developed. Also, the number of mobile internet users was not very high. A few years ago, after mobile devices became better, more people shifted. Today, more than 3 billion people use smartphones.
To design websites at the time, developers used to build two sites. One was for the mobile while the second was for web. This was challenging because the screen sizes of the smartphones was not the same. This meant that developers had to create multiple websites. A few years ago, the concept of responsive website design started. A responsive website is one that can adapt to all screen sizes.
As the new framework grew, Google started to favor websites that were optimized for mobile. Therefore, the recent Google algorithm changes will ensure that all new websites are indexed using this framework.
As a website owner, you need to do two things. First, you need to use Google’s URL inspection tool that confirms that your website has been indexed. If it is not, you can request Google to index it. You can also see the reasons why Google has not indexed your site. Second, you can view the rendered version of the page. This helps you to see a screenshot of how Googlebot sees the page. You can also view the loaded resources list. Second, you need to do a free Google mobile test to determine whether your website is optimized for mobile. You can also read the Google resources to see how you can optimize your site for the new Google algorithm changes.
October Google Algorithm Change
In October last year, Google announced a new change of its algorithm. In this change, the company announced that it was increasing its focus on how fast websites load. The goal is to ensure that the websites that load fast appear on the top of the search engine. As a website owner, it is essential for you to ensure that your site loads faster. You can use the PageSpeed Insights tool to check how fast your website loads.
Another thing that Google addressed was on the quality of content that it ranks. For years, the company has focused on content to rank the websites. However, many developers have been manipulating the system to ensure that their content ranks higher. To solve that, Google uses third-party human testers, who help to identify the effectiveness of the content its results show.
Why Use SoftwareCY
As a busy business executive, following up on the Google algorithm changes could be a tough thing. To solve that problem, it is recommended that you use the services of a company like SoftwareCY. Doing this will help you focus on your job as we focus on putting your website on the top of the search engines. To get started, get in touch with us using the form in this page.