digital marketing conference cyprus

Digital Marketing Conference Cyprus Presentation by Sergios Charalambous

Sergios Charalambous, the CEO of SoftwareCy, will present at the third installment of the Digital Marketing Conference, which will be held on October 11 and 12 at the St. Raphael Resort in Cyprus. The event, which is organized by Vestnik Kipra Communications Group, which is a leading company in communications, events, and tourism, is attended by the most influential digital and offline marketers in the country.

Digital Marketing Conference Cyprus

This year, the event will focus on social media, which is fast becoming a core factor in marketing for both small and large companies. The speakers, who include some of the best marketers in the world, will talk about how companies can adapt to the fast-moving social media industry.

In his presentation, Sergios will talk about the role of social media in search engine optimization. He will talk about what Google looks at when it looks at your social media posts. He will also talk about strategies for hacking the Google algorithm using social media. He will also reveal the secret technique his team uses to optimize your social media for SEO purposes. He will also focus on LinkedIn, and how companies and agencies can use it to generate quality leads. Sergios will be joined by some of the best-known digital marketers in the country, who will present on various segments of the digital marketing space.

Participants will leave the event better equipped with real-world experience on how to use social media and search engine optimization tools to grow their businesses.

Sergios founded SoftwareCy in 2015 with the goal of providing quality SEO companies to companies in all sectors. Since then, the company has seen significant growth and counts hundreds of companies as clients. In this conference, Sergios will also share more about the company and what he views as the next trends in social media and SEO.

Visit here the event website: https://vkdmc.com

aso optimization

ASO Optimization For App Store and Google Play Store

Introduction to ASO Optimization For App Store and Google Play Store

A lot can happen in less than 15 years. In 2005, Google acquired a small startup that was known as Android. The company’s goal was to become the Microsoft of the mobile era. In his response, Microsoft’s CEO, Steve Ballmer said that his company saw no need of investing in the phone industry. Two years later, Steve Jobs introduced the iPhone to the world. Since then, mobile users have surpassed desktop users.

Part of the reason for this is the app stores, which allow anyone to launch their mobile application or game. As a result, we have seen the launch of many multi-billion companies like Uber, Lyft, Spotify, and Instagram that are built solely for mobile devices. Today, there are more than 2.4 million apps in the Google Playstore and more than 1.9 million apps in Apple AppStore.

While this progress is good, it brings a new challenge that developers around the world are battling in. The biggest issue they face is on how to make people see their applications and games. As with search engines, the reality is that people always download apps that are ranked higher in all the app stores. Very few people scroll down to see the apps.

What is ASO Optimization

The solution to this challenge is known as App Store Optimization (ASO) or App Store SEO. This is a process that is very similar to Search Engine Optimization because its goal is to ensure that apps are ranked high on app stores. App developers who use proper ASO strategies start seeing results on their apps within a few weeks of being live. Ideally, the process of ASO Optimization is relatively easy. As a summary, you just need to find the right keywords, add the keywords in the right places, and then convert visitors to users.

However, a few more steps need to be carried out before all this is done. First, you need to have a good idea that you have researched well. The app needs to help users solve a problem. For example, Instagram helped people share their photos while Uber helped them hail cabs. Second, you need to have good design. The benefit of having a good design cannot be understated because of how important the first impression usually is. Finally, the app needs to have little or no bugs. People tend to uninstall apps that are full of bugs. Once an app has been uninstalled, it will  be very difficult for the user to reinstall it. Therefore, it will be impossible for your app to succeed if your app has these three issues.

Why is ASO Important?

App Store Optimization (ASO) is very important for all app and game developers who want to succeed. This is because of several reasons such as:

  • Better app visibility. An app that is ranked high in Google play store and iOS app stores achieve better visibility. An app that is more visible to the public tends to be much better.
  • More downloads. The goal of all app and game developers is to have millions of downloads. The more downloads an app is, the more money it makes for the developer. Therefore, when an app has more downloads, it means that the owner will make more money. Indeed, financial analysts usually track app downloads to forecast the performance of their companies.
  • Reduced marketing costs. App developers often pay Google to have their apps rank higher. This is part of the process through which Google makes money from the store. Therefore, if your app is ranked higher on the app stores, it means that you will save a lot of money in customer acquisition costs.
  • Better brand. As mentioned, most people believe that an app that is ranked higher on the play store is better than the one ranked below it. Therefore, a higher ranking will lead to a better brand for your company.
  • Search Engine Optimization. In the past few years, Google has started to rank apps in search results. As such, if your app is ranked high on the app stores, there is a possibility that you will get more downloads.
  • More interaction. If your app meets the three criteria described above, it means that more people will download and use it. The same people will leave reviews on the app store, which will help your app retain a better ranking.

What is ASO in SEO?

As described above, there are many similarities of ASO and SEO. The two strategies are intended to help your product rank higher on Google and Apple results. Indeed, as you will find below, ASO strategies are very similar to SEO strategies. The only big difference is that while ASO is for app stores, SEO is mostly used for legacy websites.

How Do You Optimize Your App or Game Using ASO?

The process of optimizing an application or a game is relatively easy but one that many people don’t understand. Before you move to optimize your app or game for app stores, you need to ensure that you have taken into account the three features mentioned above. These are the need for the app, the user interface, and the bugs. After doing this, you should move to the next stage.

Keywords For ASO Optimization

As with SEO, keywords play an important role when it comes to app rankings. A keyword is the term you search for in the app store when you don’t know the name of the app. Finding the right keywords to use will help you rank higher.

In SEO, we recommend that you use keywords that are not very competitive. Some keywords like local hotels or local salon are so competitive and are usually dominated by leading brands, Instead, you should focus on using ASO keyword tools that are available. While most of these tools are usually free, they usually charge some additional fees for the work. A good ASO tool that you can use is The Tool, which tracks the performance of apps worldwide.

After finding the keywords you should place them in the right places. Doing this will help Google and Apple identify the apps and rank them based on the keyword.

App Name

A good place to place your keyword is on the app name. A good way to go about it is to add the keyword next to the app name. For example, if you have a workout app called athlete, you can name it as athlete – best workout tool. A good example of this at work is that of Rosetta Stone that is shown below. Instead of naming the app just Rosetta Stone, the developers added the keyword, learn languages. Doing this helps Google know the type of app that you are offering and how to rank it.

aso optimization for google play store

Google itself has done the same thing on its Maps app.

aso optimization for google play store

ASO Naming Tips

Here are some tips that you should use to name your apps.

  • Keep the app name short and memorable.
  • Place the keyword next to the app name.
  • Give it a name that is searchable.
  • Be creative with the name.

App Title

Another place where you should be keen to place the keyword is on the app title. This is a feature that was introduced by Apple in iOS 11. Placing the keyword you are targeting there will tell Apple’s algorithms what your app is all about. Ideally, the keyword should be short as shown on the example below. In this example, the Weather app used  Your Local Forecast & Radar as the keyword. The developers knew that many people used that keyword to search for weather-related apps.

App Description

Another place where you should have your app keyword is on the app description. While Google uses the information on the description to rank the apps, Apple does not. Still, you should always ensure that your app has a good and well-optimized description.

Google gives developers two places to describe the app. The first place is used for a short description and is limited to just 80 words. The other one has a bigger limit of 4,000 words. As a developer, you should ensure that the keyword appears on the two descriptions. The screenshot below shows the shorter description of the Rosetta Stone application. As you can see, the developer has used the keyword, learn to speak a new language in this description. This is simply because very few people click the Read More button.

aso

In the longer description, the developer mentions the keyword tactfully to avoid raising concerns of keyword stuffing. Therefore, you should always ensure that you mention your keyword on the description. In Google Playstore, you should limit the number of times you repeat the keyword to 5.

Tips for using keywords in the description

  • Don’t overuse the keywords.
  • Use synonyms or things that you believe users search for.
  • Use long-tail keywords.

App Store Keyword Field

This feature is only available in Apple’s App Store. The field gives developers a platform to list the keywords that they are targeting. To maximize the value of this feature, we recommend that you do a few things. First, you should use all the 100 characters that you have been given. Second, you should separate all the keywords using a comma. Third, use synonyms of the keywords you generated in the first step. Finally, use singular and plural terms when it is necessary.

Images

Both Google and Apple give web developers an opportunity to have images on their apps. These images are mostly screenshots of the app. The goal of the images is to show the users how the apps looks like. As with SEO, it is important that you describe the images well. Ideally, you should add the keywords on the alt-text and the description.

App Store Page

After the keywords, the next most important factor in ASO is the design of the app page. This is where most people make their decisions on whether to install the app or not. Therefore, spending a lot of time designing this page will help your app rank higher. There are several reasons for this. First, if your app is ranked higher, it means that it will have more downloads and more user reviews. All these are factors that influence the ranking of the app. Basically, there are three crucial things you should focus on when designing the page: app icon, screenshots, and video demo.

App Icon

The icon of the app is very important when it comes to user downloads. I have failed to install many apps simply because I did not love the icon. Indeed, it is estimated that the icon can increase your downloads by more than 500%. Therefore, you need to spend a lot of time designing, testing, and redesigning the icon.

The app icon needs to have two key qualities:

  • It should be simple and memorable. Think of all apps that you use on a regular basis. This includes apps like Uber, Facebook, Instagram, and Google. All these apps have the most basic app icons in the world. As such, design the icon with simplicity in mind. Don’t put a lot of details on a very small space. Further, ensure that the app will look good in all screen sizes.
  • It should be of the right color. There is something known as the science of colors. The color of your app icon will help you improve the number of users who are likely to download the app. For example, yellow is mostly used to project optimism and is used to target relatively young users. Pink is mostly femine while black is used to project sophistication and is used mostly for luxury products. In short, make your icon to be of the right color.

Screenshots in ASO

Quality screenshots can increase the number of app downloads by more than 400%. The screenshots give users an idea about what is inside the application. In ASO optimization, there are several things that you should always do on screenshots.

  • Your best shots first. According to studies, and based on my personal experience, most users will not swipe more than three screenshots. This means that you should have the best shots first. This will help to ensure that you catch the attention of the users.
  • Portrait Mode. A common mistake we often see is when developers place their screenshots in a landscape mode. This is wrong. Instead, you should ensure that the apps are in a portrait mode because it allows the users to see more shots on narrow screens.
  • Focus on what the app does. Don’t have a welcome message, registration and login page, and purchase forms. Instead, show the users what the app will do for them

Preview Video in ASO

All app stores give you an opportunity to add a video on the app. Having a good preview video can help you increase the number of downloads by more than 50%. This is because most users will always insist on watching what the app does before they install it. Here are the best tips for creating your app marketing video:

  • Make it short. A good video should be less than 30 seconds.
  • Focus on your best features. Your app might have loads of features. However, focus on the best of them.
  • Having sound on the video is important. However, the app video should make sense even when the sound has been turned off. This is because most people install apps when they are in public places.
  • Have a good call to action.
  • In iOS, you can add up to two video previews.

Ratings and Reviews

Most people want to know the experience of the previous users before they download the app. This is the main reason why ratings and reviews are so important. Personally, I never install an app before reading what other people have written about. While you can’t directly control what other people say, there are a few things you can do:

  • Share the app with your friends and groups. After launching the app, invite your close friends to use and rate the app. These friends will use the app, identify bugs, and offer their opinion in private. They will also leave a positive review.
  • Give freebies for reviews. For the first few weeks, you can offer freebies to users who review the app.
  • Wait before you seek for reviews. Wait before you fix your bugs before you ask your users for reviews.
  • Reply to comments. You should ensure that you reply to user comments whether negative or positive.

App Size

The size of the app matters because many people still pay for broadband whenever they download an app. Indeed, many people ignore apps that are very big. Therefore, we recommend that you make your app relatively small. A basic app should not pass more than 50MBs. However, games can take more space. This means that a game can be a few GBs. Remember, games are always open to downloading bigger games that are better.

Updates

Google Playstore and Apple’s Appstore show the users when the app was updated last. More people will like to download an app that was recently updated. They never install an app that was updated lastly many months back. Therefore, ensure that you update the app regularly.

App Localization

Google and Apple have invested a lot to ensure that app stores are localized. As such, the app store people see in the United States is not the same one as the one they see in Japan. Some mobile apps are only available in some locations. As you submit the app, you should ensure that you have set up the localization feature. There are several benefits for using the location setting:

  • Better ranking. If you are targeting users in London, the app will be better ranked in the city.
  • More functional. You don’t want people who won’t use the app to install it.
  • Better ratings. If people who can’t use the app download it, they can leave a negative review.

Putting it All Together

App Store Optimization (ASO) is a very important thing for all app developers. Those developers who fail to optimize their apps often see poor performance of their apps. As we have explained in this article, the entire process of optimizing the app is relatively easy. All you need to do is to optimize your keywords and optimize the design of the app page.

clickfunnels SEO

Clickfunnels SEO – Guide and Tips to Configure Your SEO

Clickfunnels SEO – Best Traffic Source

There are many channels out there that you can send traffic to your website. The most common paid ways are Facebook AdsTwitter AdsGoogle AdWords, and Linkedin Ads. All those channels will not provide you warm traffic. Instead, it will be cold traffic because people get disturbed by those ads as they browse or interact with their friends in their free time.

While each of the above-mentioned traffic sources has its pros and cons, we recommend that you adopt SEO for your Clickfunnels strategy.

How Search Engine Optimization Works

Search engines like Google, and Bing are the most popular websites in the world. We use them every day to find relevant information. Any query you ask the search engines will result in thousands of results. These results are usually grouped in pages.

To most people, the only page that matters is the first one. In fact, most people never bother going to the second page. Therefore, it will almost be impossible for you to make any organic leads if your Clickfunnels is not on the first page.

Clickfunnels search engine optimization (SEO) is a method in which website developers use to make their websites or funnels rank higher on the search engines. The entire process involves a number of things like keyword research, content writing, on-page optimizations, and obtaining backlinks. In our many years in the industry, SEO is the best way to grow your business organically.

Clickfunnels SEO – Why You Should Use SEO?

There are several reasons why SEO is the best strategy for growing your Clickfunnels or any other online-based business. Some of the main benefits of using Clickfunnels SEO are:

Organic leads are always the best because you don’t need to pay for them. As such, the customer acquisition cost (CAC) is always lower for such leads.

As a marketer, your goal is to have many sales while spending less amount of money. SEO will achieve this because you don’t need to spend a lot of money to market when your website ranks first in your industry.

Most people prefer using a website that ranks higher on the search engine that those that pay to rank higher.

Google has introduced new tools like ratings and quick answers. If your Clickfunnel is optimized well for SEO, you will attract these leads easily.

Google and other search engines realize the importance of page speeds. As such, the recent algorithm changes have been made to prioritize websites that load faster. A good-designed funnel will lead to a faster funnel.

With more people using mobile devices to search the internet, Google is now prioritizing responsive websites. SEO can help your Clickfunnel be more optimized to people using mobile devices like smartphones and tablets.

Step 1 – Keyword Research for Clickfunnels SEO

Google and other search engines use keywords to rank websites. Keywords are simply the terms that you use to search the internet. For example, when you type in lose weight fast, that is a keyword. The same is true when you type, free online trading course. The keyword that you use is so important in determining the success of your clickfunnel. For example, because of competition, it is almost impossible to appear on the first page of Google for a keyword like lose weight fast.

Using a good and SEO company will help you do intensive research on the best keyword to use. At SoftwareCy, we will take time to understand your business and your industry. We will then come up with a collection of the relevant keywords that will help you rank higher.

We will do that by thinking of the potential keywords that people are interested in. For example, instead of a hard-to-rank keyword like lose weight fast, we might recommend a local keyword like lose weight fast in Los Angeles. Another important part of keyword research in Clickfunnels will be to look at the key competitors and analyzing the strategies they are using to rank higher. This implies doing a detailed competitor analysis.

Note: The keywords found on this step should be used in your funnel to to rank high on Google.

You can also do alone your keyword research by using the keyword.io tool or Ahrefs. You just enter the keyword for example, you want to search and then it will also suggest you other keywords relevant back to you.

Step 2 – On-Page SEO for Clickfunnels

As with the basic website SEO, an on-page SEO is essential in determining how your rank. On-page SEO for Clickfunnels and websites generally include a several things like:

  • Google uses the page title to rank websites. A good page title should be short, have the main keyword, and be relevant to the website.
  • This is a short description that covers what the website or the Clickfunnel is all about. It should have the main keyword too.
  • The images and videos in the Clickfunnel should be optimized well. One way to do this is by having alternative text and descriptions that Google will use to rank them.
  • Google uses content to rank websites. The content on the page should be optimized well for the search engine.
  • This is a strategy that aims to optimize the mobile-friendliness of a website. As mentioned above, Google usually prioritizes websites that are optimized for mobile.
  • Google values websites that have quality internal and external links.
  • Google uses the URL to rank your Clickfunnel. For example, a URL with the keyword will rank better than one with vague numbers.

By using SoftwareCy, our experts will audit your Clickfunnels for on-page SEO and then implement the best practices. This will ensure that your funnel has all the ingredients for success when Google crawlers look at your site.

Do It Yourself On Page SEO guide for Clickfunnels

Off course you are also welcomed to do your On-Page SEO alone for your Clickfunnels sales page. Make sure to do the below in detail:

  • Page Title – Make sure to set a page title for your page and it should be 50-60 characters to be SEO friendly.
  • Meta Description – It should be 120 – 158 characters in to display properly on the search results.
  • Image and video – Make sure to include some images and set the alt tag. The images should also be optimized in size. Another ranking factor is having at least 1 video in your page related to your main topic.
  • Content – Your content should be rich and unique otherwise you will be penalized from Google. Duplicated content can results on your page to be penalized and not be ranked at all.
  • Mobile-friendly – Is pretty easy from Clickfunnels to have a mobile-friendly page. So make sure to test it well on phones and implement any necessary changes.
  • Internal and External links – We suggest linking to at least 3 other pages of your domain and to 3 other websites apart from yours.
  • URL formatting – if you want to rank for personal training in London the we suggest you the url of your sales page to be “domain.com/personal-training-london”. Urls that make no sense will have a disadvantage when doing SEO.

Off-Page SEO for Clickfunnels

80% of all SEO work resides outside of the website. The most important aspect of off-page SEO is link buildingGoogle and other search engines prefer websites that other websites are linking to. For example, the main reason why websites like NY Times rank so high is that many websites link to them. Some of the methods of backlinks are:

  • Organic backlinks. This is where ordinary website owners read your content, find it ideal, and then decide linking to it. A good example is that of the NY Times mentioned above.
  • Manually-built links. For a small Clickfunnels, it will be difficult to have so many backlinks. At SoftwareCy, we will submit your website to leading websites through guest posts.
  • Guest posting. This is the process of creating guest posts and submitting them to high quality websites.
  • Influencer marketing. This is when you talk to an influencer in your industry who helps to promote your funnel.
  • Social media marketing. This is the practice of being active in various social media platforms.
  • Reputation managementGoogle tends to rank higher funnels that are well-liked. This means that websites with a good user score are ranked higher.

At SoftwareCy, we have the experience and expertise to ensure that your Clickfunnels appears high on the search engines. We are constantly paying attention to the Google’s algorithm changes and changing your funnels and websites accordingly.

Summary

  1. The biggest challenge for Clickfunnels is creating awareness.
  2. While there are many methods of creating more awareness, SEO is the best method.
  3. SEO is good for marketing Clickfunnels because it is relatively cheaper and it tends to attract better leads.
  4. There are several qualities that make a Clickfunnel succeed.
  5. SEO includes both on-page and off-page strategies for making the Clickfunnel rank higher.
  6. On-page SEO strategies include things like page titles and meta description.
  7. Off-page Clickfunnels SEO is mostly about reputation management and attracting external links.
  8. At SoftwareCy, we have an experienced team of experts in the industry.
Driving Traffic to Your Cyprus Business Website

Best 12 Strategies Driving Traffic to Your Cyprus Business Website

Having a well-designed website is a crucial thing for all businesses in Cyprus. Statistics show that most people make their purchasing decisions by first doing their research online. While most businesses in Cyprus have a website, very few of them are seeing a return on investment. This is simply because their websites cannot be found online. This article looks at a number of strategies you can use to drive traffic to your Cyprus business website.

SEO for Cyprus Website

Search Engine Optimization, which is shortened as SEO, is one of the most important concept that you need to apply to attract quality traffic to your website. SEO is the process in which you optimize your website to enable it rank higher on the major search engines. This is important because most people use the search engines to find information. In addition, when people use search engines, they mostly opt for the results on the first page.

Unfortunately, most companies gain satisfaction because of the aesthetic beauty of their websites. They look at the flashy graphics and they get satisfied. While having a good-looking website is a good thing, it is usually worthless if the intended customers can’t find it. This is why SEO in Cyprus is very necessary.

How the Google Algorithm Works

Google is the most important search engine in the world, with a market share of more than 80%. The other key contenders are the likes of Baidu (in China) and Bing. You need to understand how the Google algorithm works to drive traffic to your Cyprus business website.

Google’s algorithm uses technology to find the most relevant results that people search for. To do this, Google’s crawlers scan the internet every day to find information. It finds websites that have high-quality content and those that other websites are linking to. It also scans the internet to find what people are looking for. As such, the role of an SEO specialist in Cyprus is to find more information about Google’s algorithms and implement it on your site.

Key SEO Strategies to Drive Traffic to Your Cyprus Business Website

Website Name

Your website name will play an important role in determining how your website ranks and whether people will visit it after all. Ideally, you should ensure that your website URL is short and memorable. For example, a short URL like hulu.com is easier to remember than a longer URL like thorntreefurnitureanddecoranddesign.com. Even if your furniture shop has such a long name, try to shorten it.

Website Speed

The goal of Google is to help users find useful information at the fastest pace. Therefore, the company routinely checks the speed of the websites so that it can provide a higher ranking to the faster ones. To know whether your website speed is good, it is recommended that you use the free Pagespeed Insights tool by Google.

Responsive Website

Most website traffic today comes from mobile devices like smartphones and tablets. Still, a significant amount of web traffic comes from desktop browsers. Therefore, you need to ensure that your website is responsive, which means that it should load well in all screens. You can use the free mobile-friendly test by Google to check whether the website is responsive enough.

Backlinks

Google checks the quality and number of websites that link to your website. When more websites link to your website, it is usually an indication that your content is of good quality. Therefore, you should work to ensure that your website has more links, especially those from quality websites. Doing this will help drive traffic to your Cyprus business website.

Keyword Research

Google uses keywords to rank websites. A keyword is basically the term that you use when searching the internet. For example, when you search restaurants in Limassol, you have just used a keyword to find information. This is an area where many businesses go wrong. If you are targeting Cyprus-based clients, you should tailor your keywords to target this audience.

For example, if you run an interior design company in Limassol, your main keyword should be interior design Limassol and not just interior design. By using a local keyword, you are simply reducing the amount of competition. A good way to find keywords is to just search Google and look at the keywords recommendations.

Website Content

Google prefers websites that are updated regularly. Therefore, you need to carefully update the content of your website with quality content. This content should have unique ideas that will also increase the likelihood of it being shared in social media. A good way to use content to drive traffic to your Cyprus business website is having a blog page, where you will be sharing the content.

Other Ways to Drive Traffic to Your Cyprus Business Website

Search engine optimization is not the only way that you can drive traffic to your website. Other ways you can do so are:

Search Engine Marketing

This is a concept in which you pay search engines some money so that your website can appear top of the results. Two main ways of doing this are through pay per click and pay per impression.

Social Media Marketing

A good number of website traffic comes from social media platforms like Facebook and Twitter. You can pay some money to these platforms so that you can get this good traffic.

Social Media Optimization

Social media optimization is a concept in which you optimize your website for social media. A good way is to share relevant content with your followers. In addition, you can ensure that the ratings of your website on social media are top-notch.

Email marketing

This is a concept where you use email messages to get more people. A good way to build this mailing list is by providing an incentive for people to sign up. For example, you can provide a free ebook or white paper to the subscribers.

Takeaway

If you want to drive traffic to your Cyprus business website, the process will never be easy. This is because there are competitors in all sectors that you are in. These competitors are always trying to look for ways to outrank you. Therefore, consulting with a good SEO company in Cyprus will help you rank higher at a faster rate.

page-speeds-

6 Proven Methods to Increase Your Page Speeds for SEO

 

As the biggest search engine in the world, Google is in the business of convenience. The company aims to provide its searchers with the best answers at the fastest pace. As a result, one unknown thing that determines the ranking of websites Google ranks higher is page speeds. In this, websites that load faster are usually ranked higher than those that lag. This article will explain various ways you can use to get 100% Google page speeds.

Check the Page Speed

First, you need to know whether your speed is lagging or not. This is because, to know where you are going, you need to know where you are. To do this, most content management systems like WordPress and Wix have inbuilt tools that provide this data. Google too has developed a free tool known as PageSpeed Insights, which you can use to check your website speed. The image below shows the speed check of Google itself.

Google Page Speed Insights

Your Web Host Impacts Website Page Speeds

All websites are hosted at website hosts. A web host is a company that provides technologies that are needed for the website to be viewed on the internet. All the website files are stored in the servers of these website hosts. Today, there are many website hosting companies around the world. These companies don’t come equal. Ideally, you should opt for a quality, globally-recognized host with servers in many parts of the world. Some of the most common hosts are companies like GoDaddy, Blue Host, and Hostgator.

Compress Your Images

Images – and other graphical features – are integral in all websites. They help improve the visual appeal of the website and communicate messages to the users. However, these images are the leading causes of slow page loading speed. This is because the large images take a considerable amount of time to be processed. To prevent this situation, you need to compress all your images to ensure that they do not take much space. Some web hosts limit the size of the images to be under 200kb while others recommend 70kb. According to Google, you should use the smallest file sizes possible, without distorting the quality of the image. There are a number of free online tools that will help you reduce the sizes. In addition to this, you should remove the unnecessary images such as backgrounds.

Use Common CMS Platforms

As you build your website, you might decide to start the coding yourself. This is a common practice among the most experienced website designers. However, to save time, it is recommended that you use the common content management systems (CMS) platforms like WordPress, Wix, and Squarespace. The benefit of using these platforms is that they have hundreds of developers behind them. These developers have created tools to maximize the speeds of the websites that are built on their platforms. In addition, these platforms have a content delivery system (CDN) behind them.

If you are building the website from scratch, we recommend that you shrink or minimize your HTML, CSS, and JavaScript code. According to Google, this is a process in which you ‘remove the unnecessary or redundant data without affecting how the resource is processed by the browser.’

Remove Render-Blocking JavaScript

As a website owner, you want users to view the most important content first. However, some websites are designed in such a way that less important page elements like banners appear first. To do this, there are two main approaches. First, you can make the scripts inlined, in which all the contents of the scripts are added directly to the HTML. As a result, they are only loaded when they are needed. Second, you can use the defer method. This is where you defer Javascript you are delaying until the first essential script loads. This is a viable method for large websites.

Accelerated Mobile Pages

Today, more than 60% of all web searches are done on mobile devices like smartphones and tablets. Therefore, optimizing web pages so that they load fast on mobile is an easy method of doing this. In the past few years, Google has been promoting the Accelerated Mobile Pages (AMP). Alternatively, you can use the content delivery network (CDN), fully implemented HTTP/2, and progressive web apps technology. To create AMPs, you need to create a template that meets the following guideline.

Website Page Speeds

Source: Google

Final Thoughts on Page Speeds

You have likely visited many websites that take forever to load. We have all been there and it is not pretty. As a website owner, you need to save your users from this agony. The tips explained in this article will help ensure that your website loads faster. To save time and ensure that your website loads faster, we recommend that you use SoftwareCy, the best SEO company in Cyprus.

 

blogging-mistakes

5 Common Blogging Mistakes That are Costing You Big(ly)

The blog page is an essential part for all websites. It is in these blog pages that companies write and share content with their present and future customers. As a result, many successful companies have leveraged on this concept to increase their leads and conversion. However, many times, most website owners make many blogging mistakes that affect the performance of their businesses. Even with spending a fortune on content, they see no immediate results. So, here are the most common blogging mistakes you are possibly doing and how you can change.

Blogging Mistake #1. You Plagiarize

Many companies outsource the blogging activities to freelancers. As a result, they put their trust in them and allow them to post blogs on their websites without much supervision. The challenge with this is that many freelancing bloggers are usually good at plagiarizing. This is where they copy articles from other websites and post them on your website. Plagiarism is not only unethical, but it is also bad for the website because search engines tend to downgrade the website that has plagiarized materials.

Blogging Mistakes #2: Lack of New Details

A blog should be full of new information that readers will find useful. A common blogging mistake that many users make is that they write plain and generic articles. They write materials that don’t solve a problem or answer important questions. To solve this problem, you need to look at your industry, look at the problems, and then write content with the aim of solving the problems. This will make the readers want to share the content that they read. It will also help web publishers to link to your website.

Blogging Mistakes #3: Being too Formal

A common mistake many bloggers make is that they make their content very formal. As such, when writing, they add too many formal details and professional language. The problem with this is that it tends to make the articles less interesting. The articles also tend to be a bit boring. To solve this, we recommend that you write short articles with informal talks. You can also add some emojis on the articles.

Blogging Mistakes #4: Lack of Keyword Research

All articles that are written should have Search Engine Optimization (SEO) considerations in place. This means that you should consider how the readers will find the article. Therefore, you should always write the articles with the search engines in mind. You should consider doing the following. First, do a keyword research before you start writing the article. Second, you should optimize the articles for some specific keywords. Third, you should optimize the images and other graphics in the article with the keywords you are targeting, and fourth, you should provide internal and external links.

Blogging Mistake #5: Keyword Stuffing

As mentioned, it is very essential to optimize your articles for some specific keywords. These keywords should then be mentioned in the article. However, a common mistake that people make is to have so many mentions of the keyword as they try to game the search engines. Ideally, you should ensure that the keyword is mentioned a few times in the article. This will make the article more interesting to read.

Final Thoughts

It is very important to ensure that your website has a blog or insights page. To succeed, you need to optimize this page so that the articles you write can have a better conversion rate. By avoiding the mistakes mentioned in this article, you will be at a better position to succeed in your business. At SoftwareCy, we are the best SEO company in Cyprus and have a team of qualified content writers who can help bring life to your blog.

local-seo

3 Reasons Why Local SEO is Your Ultimate Key To Online Success

Creating a website today has become a relatively easy process. This is because of companies like Wix and WordPress that make it easy for anyone to create a website in minutes. This means that there will always be competition in all fields you decide to venture on. Therefore, the need for having a website that is search engine optimized has never been better. If you specialize on local products and services, we recommend focusing on local SEO. At SoftwareCy, we could have focused on these services to a global audience. However, because of the intense competition, this would have been very difficult. For this reason, we decided to optimize our website to SEO services in Cyprus, which is a place we understand well. This article explains why your company should focus on local SEO.

Most People are Looking for Local Information

When you search Google, the company uses geolocation to tailor the results that it gives you. For example, if you are in Cyprus and you search for local news, the results will be tailored specific to that location. The same applies when you search for hotels, restaurants, and shopping stores. Recent studies show that 46% of all web searches are for local information. Also, 97% of people learn more about a local company online than anywhere else while 61% of all mobile searcher are more likely to contact local businesses if they have a mobile site. Therefore, to attract local customers, you need to focus on local SEO for your website.

Less Competition using Local SEO

As explained above, we could have decided to focus on global clients for SEO and website design needs. However, that would have exposed us to intense competition from companies with vast resources than us. As a result, it would have been so difficult for us to appear on the front page of Google. Therefore, we decided to focus on local SEO practices, which has helped us become the top ranked SEO company in Cyprus. This means that we are more likely to get SEO customers than most of our competitors. In fact, 92% of search engine users will pick businesses on the first page of local search results.

You Understand Local Market

Another main reason for focusing on local SEO is that you have a good understanding of the local market. You understand what and how people search and you also understand their needs. For example, if you live in Limassol, you likely understand what the residents of Limassol want and how they search. By focusing on the local SEO practices, you will be at a good position to dominate the local market. Remember, 78% of all local searches lead to an offline purchase.

At SoftwareCy, we are the masters in local SEO for Cyprus and global clients. We have a track record of helping companies of all sizes become successful in the online world. We will be happy to help you dominate your local market. To get started, request a quote and we will respond within a few hours.

content-creators-in-cyprus

The 5 Habits of Successful Content Creators in Cyprus

Content marketing has always been the foundation for all businesses around the world. This is because companies need to have excellent communications with their customers. Indeed, more than 90% of Chief Marketing Offices (CMOs) agree that they incorporate content in almost every aspect of their marketing. This article will explain the most important habits of successful content creators in Cyprus.

Why Content Matters

As you try to communicate with your customers, content marketing plays a very essential role. There are a few reasons why this is the case. First, content helps to increase leads because it empowers the readers to share in social media. When the content is shared, it increases the likelihood of generating additional leads.

Second, content helps to increase your position as a leading authority in your field. It is this reason that companies like Goldman Sachs have an Insights section on their website. In this section, they share their thinking about investments and other areas. The same applies to companies like McKinsey, PwC, and Bain.

Third, content helps companies increase their ranking on the search engines. This is because each article, video, or infographic will be optimized for the search engines and will be easy to find. In fact, Google tends to favor websites that have regular and updated content in its rankings. So, here are the key attributes of the best content creators in Cyprus.

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  1. Read About their Industry Every Day

To write quality content that resonates with your readers requires to have all the happenings on your industry at your fingertips. For example, financial content creators need to have information on that is happening in their industry. The same is true for SEO and website design specialists. They need to know the recently algorithm changes and how it impacts the rankings. In fashion, the content creators in Cyprus need to know more about what is happening in the industry. The key to know all this is to read a lot on the industry.

  1. Write Regularly

If you are a pilot, you will succeed depending on the number of flight hours you have. If you are a teacher, the more you teach, the more you become a more successful teacher. Similarly, all content creators need to write regularly, which helps them sharpen their skills. As the old saying goes, if you don’t use it, you lose it. Therefore, all successful content creators in Cyprus should continue writing on the regular. You should not lose your momentum.

  1. They Know Their Audience

In content management, audience awareness is key. This is because the audience you are targeting will require specific type of content. For example, if you are targeting the elderly, you will need content that is with a language they can understand. If you are targeting the gen z, you will need content that is compatible with their age. In this, other things you should consider are: age, gender, industry, location, and job title.

  1. Broaden Your Reach

Successful content creators in Cyprus don’t live in a cave. Instead, they broaden their reach. Today, there are many ways of doing this. For example, while you can be a successful content writer, you can also succeed in other social media platforms like YouTube and Facebook. You can also succeed in emerging areas like TikTok, Instagram, and Twitter. Doing this will help you to broaden your reach and help you become a successful content creator.

  1. Network with other people

Success in the content creation industry require that you network with other people. When you network, you also broaden your reach and learn from other content creators. At SoftwareCy, we value the networks that we generate from other places. For example, our recent sponsorship of the eFx Expo event in Cyprus provided an excellent opportunity for us to network with other people in the industry. We are also partners with companies like Hubshout, which are global leaders in search engine optimization.

At SoftwareCy, we are leaders in Search Engine Optimization (SEO) in Cyprus. We are one of the biggest agencies in the sector. Our team of content creators will always help you develop quality and intuitive content that will be visible to millions of people. Get in touch with us to get more information about how we can help you on this.

bing-seo-strategy

5 Tips to Develop Your Bing SEO Strategy For Your Website

In the search engine business, Bing is a joke. The search platform provided by Microsoft has often been ridiculed for its weak interface and poor results that don’t come close to those offered by Google. However, many people around the world still use Bing for their search. In fact, the search engine makes Microsoft more than $2 billion a year in high margin revenues. This is still lower than Google’s more than $140 billion revenue but it says a lot. This article will explain the best Bing SEO strategy for your business.

Invest in Great Content

As with Google SEO, Bing focuses on content. It uses this content to provide the best answers to the people who use the search engine. Therefore, it is important for your website to have excellent content that answer the relevant queries. A good way to do this is to invest in a blog page on your website. In this page, you will be writing in-depth, accurate, and plagiarism-free content that people will keep on sharing.

Use PubHub

A great way to attract new users to your website is to use the PubHub tool. This is a tool that enables you to reach millions of users by transforming your blog posts into news stories. This is because today, Microsoft is a major news publisher. For example, it owns MSN, which aggregates news from multiple sources. It owns Microsoft Edge browser, which has a news feature and finally, it has Cortana, the voice assistant that is used by millions.

Analyze Your Website

If you already have a website, you should start by analyzing the website. In Bing SEO strategy, the best tool to use is the Bing SEO Analyzer. This is a specially-designed tool that allows to see whether your web pages are well-optimized for the search engine. To do this, you need to visit the website, sign in, and then analyze the site.

Use the Webmaster Tool

While using the SEO analyzer tool is important, you can use the Bing Webmaster Tool to get more data and insights about your website. The tool provides a dashboard that shows you the performance of your site. This includes the most popular pages and the best-performing keywords. It also helps you diagnose the key issues with your website. After getting this data, you can use it to significantly improve your website.

Bing Webmaster Tools

Build External Links

As with Google, Bing views the backlinks to your website as being very important. This is because they show that people are finding the content you have as being of value. Therefore, you should have a good link-building strategy that ensures you get links from high quality companies.

Optimize Images in Bing SEO Strategy

As you develop your Bing SEO Strategy, you should pay attention on how you optimize the graphics in your website. This is because the search engine uses the alt and image description tools to rank your website. As with Google, Bing has a video and image search, which means that the higher your website’s image and video are ranked the better it is for you.

At SoftwareCy, we are experts in optimizing websites for all search engines, including Bing. We partner with companies to create their ideal websites that are optimized well for the search engines. In return, this helps the website owners to reach a wider audience, grow their leads, and slash their customer acquisition costs. Therefore, if you believe that your website needs a new Bing SEO strategy, get in touch with us for a quote and a roadmap to success.

Google-Search-Console

Dissecting Google Search Console and How to Use it in SEO

Google is the world’s most important search engine. The closest competitor, Bing, has a tiny market share in the industry. There are many reasons why Google continues to dominate the industry. For example, it has a name recognition, which means that it is the first name that comes to mind when people think about search. Importantly, Google’s search product is much better than that offered by the peer companies. To provide a better product, the company launched Google Search Console, which is a dashboard that helps website managers improve their search rankings. This article will highlight the most important things that the console can help you with.

[embedyt] https://www.youtube.com/watch?v=SoxU5kz15Kc[/embedyt]

Optimize Your Content

Content is the most important thing that Google uses to rank websites. It is important because people use text to perform Google queries. As a result, the role of content in search engine optimization has always been great. In fact, the company regularly uses human verifiers to rate the top answers that it provides. To help developers optimize their web content, the Google Search Console helps them analyze the content by seeing the queries that bring users to the site. It also analyzes the sites impressions, clicks, and the position in Google search. With this tool therefore, you can replace the other paid tools that do the same work.

Submit Content to Google

The Google Search Console will help you to get your content on Google. This is a simple process that allows you to submit the website’s sitemap and individual URL for crawling. While Google can rank your website without manually submitting it to them, it is always recommended to use the manual process to submit it. The console will help you do this faster.

Custom Alerts on Google Search Console

As a website owner, you will always have bugs on your websites. These bugs include things like broken links and slow page loading. With the Google search console, you will receive custom alerts when Google identifies issues on your website. These alerts will be specific and will tell you the URLs that are affected and how you can fix them.

Optimize Your Website

The Google Search Console is useful in optimizing your website. This involves many things. For example, it will check whether the website content is optimized for mobile devices. In recent years, Google has been favoring websites that are fully optimized for mobile because most people use mobile devices to visit the internet. In addition, Google has been promoting the Accelerated Mobile Pages (AMP), which load fast. The console will monitor, test, and track your AMP pages and tell you the pages that have been optimized. In addition, the console will help give you rich results such as recipes, jobs, and other structured data. These results will appear in the first page of search.

To apply the Google Search Console, you need to first submit your site to Google and verify the ownership. After that, Google will analyze the website and give you the results you need. While you can do this individually, it is recommended that you use the services of a qualified website and SEO design expert. At SoftwareCy, we are the leading company offering these services. Get in touch with us for a quote.