As backlinking is one of the main factors you need to focus on in order to improve your search engine optimization, there is no doubt that you should put extra effort into collecting links. However, there are several things you need to be aware of, including spam links that shouldn’t be ignored. That’s why in this article we’ve focused on building backlinks dos and don’ts to help you get the best out of backlinking and search engine optimization in general.
The Most Important Building Backlinks Dos and Don’ts
#1 Avoid spammy links
The first thing you should never do is allow low authority sites to provide links for you. Hackers often hack sites in order to obtain links and thus earn money from people looking for help with backlinking. Google doesn’t look for the number of links you have anymore. Instead, it checks the quality of your links and the authority of the site they’re coming from.
#2 Invisible Text
The next thing you should never do when it comes to backlinking is use invisible text. Some people try to trick Google by getting backlinks through invisible texts from other sites. The publishers of those sites make the text links the same color as the background of the site, meaning the links are invisible to the viewer but visible to Google’s crawlers. This is not the right way to build backlinks and improve your SEO, especially since Google is getting smarter in recognizing these hacks.
#3 Paid links
There’s no doubt that paying for links is the fastest way to build backlinks to your site. However, it is not the most effective one since Google mainly looks for natural links. In order to have your site ranked higher, you need to build natural links over a period of time and focus on their quality instead of quantity.
Instead of wasting your time on the above mentioned hacks that aren’t effective, put your valuable time and effort into building natural links gradually. Make sure to focus on obtaining links from higher authority sites, rather than those of low authority. One link from a high authority site is worth more than ten links from a low authority one. To build natural links for your site, you can use one of the following methods: PPT7PDF submission, directory submission, bookmarking, and video and article submission to other sites and platforms.
Link building is a very strategic part of search engine optimization and it requires knowledge and patience. For the best results when it comes to improving SEO, you should hire a professional SEO consultant or look for professional search engine optimization services that will get your site ranked on top of Google search!