In the search engine business, Bing is a joke. The search platform provided by Microsoft has often been ridiculed for its weak interface and poor results that don’t come close to those offered by Google. However, many people around the world still use Bing for their search. In fact, the search engine makes Microsoft more than $2 billion a year in high margin revenues. This is still lower than Google’s more than $140 billion revenue but it says a lot. This article will explain the best Bing SEO strategy for your business.
Invest in Great Content
As with Google SEO, Bing focuses on content. It uses this content to provide the best answers to the people who use the search engine. Therefore, it is important for your website to have excellent content that answer the relevant queries. A good way to do this is to invest in a blog page on your website. In this page, you will be writing in-depth, accurate, and plagiarism-free content that people will keep on sharing.
A great way to attract new users to your website is to use the PubHub tool. This is a tool that enables you to reach millions of users by transforming your blog posts into news stories. This is because today, Microsoft is a major news publisher. For example, it owns MSN, which aggregates news from multiple sources. It owns Microsoft Edge browser, which has a news feature and finally, it has Cortana, the voice assistant that is used by millions.
Analyze Your Website
If you already have a website, you should start by analyzing the website. In Bing SEO strategy, the best tool to use is the Bing SEO Analyzer. This is a specially-designed tool that allows to see whether your web pages are well-optimized for the search engine. To do this, you need to visit the website, sign in, and then analyze the site.
Use the Webmaster Tool
While using the SEO analyzer tool is important, you can use the Bing Webmaster Tool to get more data and insights about your website. The tool provides a dashboard that shows you the performance of your site. This includes the most popular pages and the best-performing keywords. It also helps you diagnose the key issues with your website. After getting this data, you can use it to significantly improve your website.
Build External Links
As with Google, Bing views the backlinks to your website as being very important. This is because they show that people are finding the content you have as being of value. Therefore, you should have a good link-building strategy that ensures you get links from high quality companies.
Optimize Images in Bing SEO Strategy
As you develop your Bing SEO Strategy, you should pay attention on how you optimize the graphics in your website. This is because the search engine uses the alt and image description tools to rank your website. As with Google, Bing has a video and image search, which means that the higher your website’s image and video are ranked the better it is for you.
At SoftwareCy, we are experts in optimizing websites for all search engines, including Bing. We partner with companies to create their ideal websites that are optimized well for the search engines. In return, this helps the website owners to reach a wider audience, grow their leads, and slash their customer acquisition costs. Therefore, if you believe that your website needs a new Bing SEO strategy, get in touch with us for a quote and a roadmap to success.