These days, most companies are shifting their marketing budgets to the online world. This is because billions of people use the famous websites like Google and Facebook. Online marketing is also effective because of the analytics and the specific targeting that comes with it. While this is happening, other offline marketing methods are thriving. In Cyprus, billboards are still thriving. So, these are the qualities of a good billboard design Cyprus.
Why Billboard Design Cyprus
While most companies are preferring digital marketing, there are a number of merits for offline methods like billboards. First, billboards situated along busy streets are usually more cost effective than other forms of adverts. This is because the cost per a thousand views is relatively lower. Second, billboards help your company stand out in this competitive age. Third, they are important in bringing more traffic to your website and social media platforms. Fourth, they are free to the target market because they don’t have to buy newspapers or a cinema ticket. Finally, since billboards stay for many days, they get ingrained in the people’s memories because of their repetitive nature.
Be visible to the users
A good billboard design should be large enough to ensure that the users see it. The words and images on the board should also be clear. This means that the fonts should be large enough. Also, they should be of a bigger size. This is because most of the audience of the billboards are usually drivers, who have just a second to look at it.
Short and Brief
A billboard is not a place to write a lot of things about the product, company, or event that you are promoting. As mentioned, the target market don’t have the time and the capability to read it. Instead, it should be short and clear. In fact, the key message should be in six words or less. The rule is, don’t tell it, show it.
Your billboard should be as loud as possible. This is because people tend to be attracted to loud colors when used in this type of advertising. Therefore, a billboard design should not be made of dull colors like black and brown. Use loud colors like red, yellow, and green.
Know Your Target
Like in all forms of advertising, it is very important for you to know your target market. A billboard targeting the millennials should be different from one targeting the Gen Z and the older generation. As such, the language used should be easy to understand to the people you are targeting.
When designing the billboard, your team needs to take time and reread everything that is written. Ensure that the grammar is correct. Also, ensure that the website, email address, and the phone numbers are correct. You don’t want the target to reach a dead end. Also, ensure that these details are written using large fonts.
Billboard Design Company Cyprus
If you don’t have any experience in billboard design, you should get a company like SoftwareCy that specializes on these designs. The company counts some of the biggest companies in Cyprus as their clients. The designs will be excellent and they will also save your organization money in the long term.