Instagram is one of the most influential social media platforms in the world with more than 1 billion monthly active users. As such, the platform is very ideal for companies, bloggers, and artists who want to grow their brand. In recent years, we have seen many new companies move from launch to global popularity by leveraging the popularity of instagram and other social media platforms. This article explains the best time to post on Instagram in Cyprus.
Time is Still Important
In 2016, Instagram tweaked its algorithm to remove the chronological ranking of the posts. Therefore, the concept of Instagram posts timing has long been contested. Research by a number of organizations show that Instagram still favors recency when populating posts on our feeds. Therefore, as a brand, you want to ensure that your posts receive the maximum exposure by posting it on the right time.
The best time to post on Instagram
There are many ways to approach this. The first is no brainer. You simply want to post when the audience you are targeting is mostly active. For example, as a Cyprus company that targets people in Cyprus, it makes a lot of sense to post during the day. For example, you can post the pictures as per below guide:
Best days to post on Instagram are: Thursday, Friday, Saturday and Sunday
Best time to post: 13:00
Other suggested times are: 09:00 and 15:00
By doing this, you are sure that your audience will see the posts.
The other way to know the best time to post on Instagram is to conduct an analysis of your Instagram followers. There are a number of tools that will help you do this but the simplest is Instagram Insights. To use it, you first need to convert your profile to a business account. After that, you should just go to the Insights page on your profile. This will give you a detailed breakdown on how your users interact with your posts. If most of them are active at night, then you should make sure to post at that time. In addition, it is also a good thing to post at night so that your followers can see the post when they wake up.
Industry Time to Post on Instagram
The industry you are in is also important in determining when and how you post. For example, if you are in the accommodation and tourism industry, it is wise to make the posting on Thursday, Friday, and Saturday, when people are considering where to travel to. Similarly, if you are a casual restaurant, you should post more in the afternoons as people prepare to go for dates after work.
In short, Instagram and Social media platforms like Instagram are very important for your organization. Like the SEO services offered by SoftwareCY, these social media platforms can help you achieve organic growth, reach a wider audience, and increase the leads of your business.